Enhancing productive collaboration between enterprises and the press

DNHN - Recently, within the 2024 National Press Forum framework, representatives of press agencies, businesses and advertising agencies exchanged and discussed ideas to find new, effective cooperation models.

The discussion session was attended by Mr Le Quoc Minh - Member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda Department, Chairman of the Vietnam Journalists’ Association; Mr Nguyen Thanh Lam - Deputy Minister of Information and Communications; Mr Tong Van Thanh, Director of the Press and Publishing Department, Central Propaganda Department, and leaders of several units under the Ministry of Information and Communications.

At the meeting, Mr Nguyen Ba - Editor-in-Chief of VietNamNet Newspaper, emphasised the importance of the relationship between the press and businesses. The press plays an important role in building a healthy business environment. It is an effective bridge between businesses and the public, helping to convey the brand and image of businesses to the right target audience. It creates value and reputation for businesses and helps improve the relationship between businesses and the community.

In addition, businesses are also an important source of information for the press to reflect social life accurately. They provide inspiration and material for the press’s content creation process. At the same time, businesses are not only partners but also customers. This relationship is also an important driving force for the development of both sides.

From the business perspective, Ms Le Thi Hong Nhi - Communications and External Relations Director of Unilever Vietnam, shared about the cooperation between the press and businesses in raising public awareness of responsible consumption, thereby improving information transparency and reliability. “The press will be able to provide in-depth content and minimise information risks, as well as connect the sustainable value chain and increase the competitiveness of sustainable products,” Ms Hong Nhi emphasised.

Ngoc Thu