Vietnam remains attractive destination for Japanese investors: JETRO chief
- Business
- 23:55 03/05/2022
DNHN - Vietnam in the eye of Japanese investors is a potential market that boasts factors for steady growth, says Nobuhiko Sasaki, chairman and CEO of the Japan External Trade Organisation – an agency that promotes Japanese trade and investment.
Sasaki made the statement in an interview recently granted to baoquocte.vn following Japanese Prime Minister Fumio Kishida’s official visit to Vietnam from April 30 to May 1.
The two countries’ ministries, agencies, localities and businesses had signed and exchanged documents of cooperation, especially in new fields such as energy, digital transformation and the environment that shows the investment trend in both countries, he said.
The recent development of the Japanese supermarket chain Aeon Mall also shows that Vietnam’s retail market is developing rapidly, even in rural areas, he noted.
According to the JETRO executive, trade and investment cooperation between Japan and Vietnam has made progress in recent years. Japan has poured US$64.5 billion into 4,935 investment projects in Vietnam. Both Vietnam and Japan are important trading partners of each other when Vietnam is Japan’s third largest export market and the latter is the former’s fourth largest export market.

The number of Japanese companies entering Vietnam is increasing, and the Japan Business Association in Vietnam (JBAV) is now represented by approximately 2,000 Japanese enterprises.
Sasaki cited the results of a JETRO-run survey saying 55% of Japanese companies operating in Vietnam have business expansion plans in the next one or two years, the highest rate among Southeast Asian countries.
In his opinions, Japanese investors all appreciate Vietnam’s production and market potential, and the two countries can build a relationship to complement each other’s strengths and weaknesses.
Since JETRO opened its first office in Hanoi in 1993 and another in Ho Chi Minh City in 2000, he said Vietnam has increasingly become a favourite destination for Japanese manufacturing companies.
JETRO is currently interested in digital transformation, innovation, green economy, decarbonization, agricultural and seafood export. It is considering boosting bilateral cooperation in innovation - a field of cooperation where demand between the two sides is rapidly increasing, he said.
Sasaki expressed his belief that FDI inflows from Japan to Vietnam would continue to increase considerably in the coming time, especially after Prime Minister Fumio Kishida’s visit to Hanoi.
Source VOV
Related news
- Vietnamese exporters face green standards hurdle in EU market
- Vietnam Police Sports Association Teams Up with 90,000-Strong Business Network to Boost Athletics
- Vietnam Foodexpo to host largest edition with over 500 businesses
- Vietnam seeks innovation-led growth amid shifting global economic landscape
- Vietnam PM proposes four initiatives to drive economic growth
- Autumn Economic Forum seeks new growth engines in AI era
- Vietnam Demands Results from Diplomacy
- HCMC pushes open innovation towards commercial gains
- Vietnam Emerges as a Standout Destination for Autumn Travel
- 2026 Autumn Economic Forum promoted on Seoul screens
- Margin lending drives HSC earnings as brokerage revenue tumbles
- Bepharco appoints 2002-born executive as CEO
- Vietnam financial center eyes November 2026 launch
- Vietnam targets 20 internationally certified hospitals in medical tourism push
- Vietnam sets sights on double-digit growth as APEC 2027 preparations gather pace
- Vietnam businesses face global test: reform at home, earn trust abroad
- Vietnam firms warned: transform within, build trust abroad or fall behind
- VCBC Chairman Steve Bui: Incentives have run their course — Vietnam enters an institutional race to attract the next generation of FDI
- Vietnamese Journalism in the Age of AI: How can reporters survive in the profession?
- Dr. Samuel Feldberg warns of risks that could reshape the global economic order and shares strategic advice for Vietnamese businesses
Đọc thêm Business
Vietnamese exporters face green standards hurdle in EU market
The Vietnam-EU Economic and Trade Cooperation Forum 2026 opened in Hanoi on Nov. 4 as bilateral ties entered a new phase. Beyond EVFTA opportunities, emissions cuts, supply chain transparency and technology transfer are becoming essential to Vietname
Asiago PDO Cheese and French Charcuterie Showcased in Hanoi: Bringing the Best of European Culinary Heritage to Vietnam
Industry representatives engage in discussions at the B2B Networking Event on October 30.
Vietnam seeks innovation-led growth amid shifting global economic landscape
Prime Minister of Vietnam Le Minh Hung has outlined Vietnam's strategy to strengthen economic resilience, accelerate innovation and enhance the competitiveness of domestic enterprises as global supply chains undergo significant restructuring.
Vietnam PM proposes four initiatives to drive economic growth
Prime Minister Le Minh Hung has proposed four areas of cooperation with international partners to boost innovation, develop high-tech talent, test emerging technologies and attract long-term investment.
Sacombank names banking veteran Nguyen Xuan Ai Quoc as deputy chief — with profits tipped to surge 111%
The seasoned financier, a son of late film star Tham Thuy Hang, joins as the Vietnamese lender targets rapid growth and a major debt recovery.
CME Solar Partners with Uni-President Vietnam to Deploy a 6,601 kWp Rooftop Solar Project
The 6,601 kWp rooftop solar project is expected to supply 8,656 MWh of clean electricity per year to Uni-President Vietnam, helping the company optimize energy costs and reduce CO₂ emissions.
Vietnam Demands Results from Diplomacy
Top leaders of Vietnam order international pledges turned into jobs, productive capacity and markets—with institutions held to account for delivery.
HCMC pushes open innovation towards commercial gains
Ho Chi Minh City is seeking to turn research and technology partnerships into measurable gains for businesses as it builds a next-generation industrial ecosystem.
2026 Autumn Economic Forum promoted on Seoul screens
Ho Chi Minh City (HCMC) is taking Vietnamese economic ambitions abroad, using one of Seoul’s most prominent commercial districts to court investors and build international attention for the flagship autumn economic forum.
Khanh Hoa targets 23.7 million tourists in 2026
Khanh Hoa expects more than 23.7 million visitors and VND80.2 trillion in tourism revenue in 2026, increases of 44.8% and 19.7% year-on-year, respectively.

