Vietnam is among the markets where Apple has seen record-breaking sales.

DNHN - Additionally, CEO Tim Cook stressed Vietnam's significance in growing Apple's market. The latest iPhone model release has been a major driver of Apple's success in Vietnam.

The mobile market in Vietnam is expanding quickly and has a lot of potential right now. The US technology behemoth Apple had amazing success in this nation in Southeast Asia. Tim Cook, the CEO of Apple, revealed in his shares that the company's revenue in Vietnam for the most recent quarter hit a record high.

According to its fiscal year, which runs from July to September 30th, Apple reported revenue of 89.5 billion USD for the fourth quarter of 2023 in its most recent financial report. It is noteworthy that Vietnam joined other nations as one of the markets with record revenue for the quarter.

According to Apple CEO Tim Cook, the company broke revenue records in India and several other countries during the last quarter, including Saudi Arabia, Turkey, the United Arab Emirates, Brazil, Canada, France, Indonesia, Mexico, and the Philippines.

Tim Cook also underlined Vietnam's significance in growing Apple's market share. The latest iPhone model release has been a major driver of Apple's success in Vietnam. This quarter, Apple introduced the new iPhone to Vietnam, eliminating the need to wait until the end of the year. The revenue of the business is greatly increased as a result.

Additionally, he stated that iPhone sales exceeded the company's projections, breaking records for the September quarter and many other markets, including China, Latin America, the Middle East, South Asia, and India.

In fiscal 2023, Apple's Chief Financial Officer, Luca Maestri, expressed the company's satisfaction with its performance in emerging markets, where revenue surpassed all previous records and increased by two percentage points.

According to Maestri, the company is growing its physical footprint in these markets by opening new Apple retail locations in India and opening online stores in Chile and Vietnam.

In addition, Apple began selling new iPhones in Vietnam during the most recent quarter, as opposed to the previous practice of waiting until the final quarter of the year. This could be the cause of the increase in the company's Vietnamese revenue.

Statistics from domestic retail systems previously indicated that on September 29, the first day of sales, Vietnamese consumers spent over a trillion dollars purchasing iPhones 15. Specifically, The Gioi Di Dong claimed to have sold 15,000 devices and brought in 500 billion VND in revenue, which translated into almost half of the market. Sales of 2,000 to 7,000 devices are reported for the FPT Shop, CellPhoneS, ShopDunk, and Hoang Ha Mobile systems. An importer provided statistics indicating that 35,000 iPhone 15s were shipped to customers on the first day.

Additionally, Tim Cook stated that the iPhone 15 outsold the iPhone 14 in the same quarter. Due to strong demand, certain Pro and Pro Max models are in limited supply. Four of the five best-selling phones in the Chinese market alone are iPhones.

Together with sales revenue, Apple's services segment generated record-breaking revenue of 22.3 billion USD, up 16% from the prior year. On the other hand, the Mac computer segment saw a sharp decline, with revenue falling 34% over the same period to just USD 7.6 billion.

Thu Trang (T/h)