Tra Su - tourism promotion on a digital technology platforms

DNHN - In the context of the rapid development of the digital platform today, the diversity of Southern cultural identity has been and continues to be a "golden resource" for promoting tourism to domestic and international tourists.

In the context of the rapid development of the digital platform today, the diversity of Southern cultural identity has been and continues to be a "golden resource" for promoting tourism to domestic and international tourists. Recently, KDL. Tra Su Melaleuca Forest welcomed the "TikTok Vietnam" delegation on their "Hello An Giang" trip.

In addition, the application of digital technology to tourism communication and promotion activities has yielded remarkable results, creating favorable conditions for attracting tourists from diverse markets, including Japan, Korea, and China. China, Taiwan, India, USA, Australia….

Over the years, RTTS, which is renowned for its pristine natural beauty, has gradually become the primary subject of films with artistic merit. Resonating with the well-known Western cuisine style, TV shows such as "Happy Diners"; "2 Days and 2 Nights"; "Ngu Long Du Ky"; and "2 Days and 2 Nights" select Western-style restaurants as their main setting. In addition, RTTS has become one of the most popular topics on "Tiktoker" for content creation and recording.

Through platforms such as Tik Tok, Facebook, Zalo, Instagram, YouTube, and Twitter, the RTTS brand and tourism products are increasingly promoted. However, this section also strengthens the communication strategy by constructing a green, friendly, and secure tourism image in Vietnamese, English, and Chinese.

By the preceding, the tourism industry of An Giang province aspires to disseminate the local culture by utilizing the short video format to convey cultural characteristics, beautiful scenes, cuisine, etc. on mobile applications. TikTok Vietnam and the Trade and Investment Promotion Center of An Giang province recently signed a memorandum of understanding to promote tourism in An Giang on the TikTok platform.

The first thing visitors notice upon arrival is the graceful Kieu bridge, whose windswept flower flags invite their steps. One observes the vast river flowing endlessly on the bridge, gazing into the distance. On both sides of the river, remnants of the scene from the film "Land of the South" remain, which profoundly impacted the music industry.

This is a merchant shop, a gold shop, a floating market on the river, a goods stall, etc., depicting the once-beautiful river region, recreated for tourists to view and evoking nostalgia for a bygone era.

During the Tra Su experience, guests will have new and unique encounters, immerse themselves in pristine greenery, and admire the entire charming ink painting. There is nothing better than not having to think about the chaos of life, neither in a hurry nor in a hurry, just letting your soul drift with the dinghy along the clear water as you immerse yourself in the cool shade of Melaleuca.

The air is extremely cool and crisp, with a faint scent of plants, and the aroma of Melaleuca flowers wafting through the melaleuca trees that drape over the head.

There are 70 species of birds in RTTS, which belong to 13 orders and 31 families. The Giang Sen bird (Mycteria leucocephala) and the Oriental magpie (Anhinga melanogaster) are among these species. Two incredibly rare bird species have been documented in the Vietnam Red Book.

Under the emerald green cajuput trees, flocks of birds eagerly perform wild dances to welcome the new day. Under the auspices of Tra Su, numerous valuable flora and fauna resources are assiduously conserved to prevent extinction. Currently, Tra Su is a priceless treasure and the locals' source of pride.

The boatman takes guests along the water path to every corner and guides them to take photographs at the enchanting, magical corners along the way. Duckweed statues covered the water's surface, allowing visitors to gently touch the vast, tranquil nature.

Somewhere, clusters of bright yellow flowers, pink lotuses, and white water lilies also extend a warm welcome; the sun creates shimmering and enchanted dots on the background of a magically green forest. All, creating a picture of nature and rivers, is extremely fantastical and romantic, brimming with a unique allure that perhaps only Tra Su forest possesses. At any time, visitors to Tra Su will be able to hear pure and poetic love songs of eternal nature.

Step-by-step, An Giang Tourism has carried out promotional and promotional activities to coordinate methodically and synchronously between tourist areas and attractions in the province while catering to domestic tourists and attracting key and diverse markets. origin of international tourists. "Promoting tourism on a digital technology platform" is also an opportunity for the smokeless industry to go far if it knows how to actively apply technology and use cultural identity as an attraction bridge.

Quynh Thu