SABECO becomes the leading and exclusive partner in the beer industry for the Vietnamese national football team

DNHN - Under this agreement, SABECO officially becomes the leading and exclusive partner in the beer industry for the national football team, including the men's soccer team, women's soccer team and U23 team for 3 years, from July 2022 to July 2025.

On July 4, 2022, in Hanoi, the Vietnam Football Federation (VFF) and VTVcab Sports Development Joint Stock Company (VTVcab Sport) officially announced a new cooperation agreement with Saigon Alcohol Beer and Beverage Joint Stock Corporation (SABECO).

Saigon Alcohol Beer and Beverage Joint Stock Corporation officially becomes the leading and exclusive partner in the beer industry for the national football team, including the men's football team,women's football and the U23 team for 3 years, from July 2022 to July 2025.

It is known that SABECO has always been a dedicated and loyal sponsor of the Vietnam national football team in domestic and foreign tournaments. Acting as a companion partner of the Vietnam National Team from June 2021, the sponsorship for the next 3 years in the position of the leading and exclusive partner in the beer industry for the Vietnam National Football Team has strongly reinforce Bia Saigon's strategic direction and determination in its journey to bring out the best in Vietnam, and at the same time demonstrate the brand's commitment to promote the overall development of Vietnamese sports.

Over the past time, SABECO has continuously devoted and supported Vietnamese sports. Besides being the diamond sponsor for SEA Games 31, the sole sponsor for the Doping control program at SEA Games 31, the sponsor of the 7-man football tournament Beer Saigon Cup 2022, SABECO also joins hands with the community initiative to encourage the development of young sports talents and promote healthy and active lifestyles in the community.

In May 2022, SABECO and the Saigon Beer brand partnered with the Ministry of Culture, Sports, and Tourism to launch the community program "Vietnam Wins Gold," which aimed to instill a winning mentality in the Vietnam Sports Delegation in preparation for the 31st SEA Games. SABECO contributed 5 billion VND to support training activities, develop sports talents, and advance Vietnam's sports to international prominence.

SABECO is currently coordinating with the Central Youth Union to implement the "Strengthening the Sports Step" project and a series of other meaningful programs for young talent with the Luong Dinh Cua Award, the Excellent Young Worker award. Thereby demonstrating the company's efforts in its commitment to sustainable development around the 4Cs - Country, Culture, Conservation and Consumption.

The event of signing a 3-year agreement as a Top Partner of the National Football Team demonstrates SABECO's commitment to accompany and support the efforts of the National Team to achieve success at regional and international tournaments.

Deputy Minister of Culture, Sports and Tourism, Hoang Dao Cuong, said at the press conference: "On behalf of the leadership of the Ministry of Culture, Sports and Tourism, I highly appreciate the interest and contribution of businesses, especially the Saigon Alcohol Beer and Beverage Joint Stock Corporation, an enterprise that has made many contributions to Vietnam's cultural, sports and tourism activities, and most recently also accompanied the Ministry to sponsor activities within the framework of SEA Games 31".

On the side of VFF, Mr. Le Van Thanh - Vice President in charge of finance expressed: "In recent years, Vietnamese football teams have achieved excellent achievements, becoming the pride of nationwide fans, including some that are historical.

It is essential to acknowledge the significant contribution of sponsors, including SABECO, to the overall success of the teams. Since June 2021, SABECO has increased its level of cooperation with the Vietnam Football Federation by becoming a Top Sponsor – "Top Star Partner" of the Vietnam national football team for the next 3 years. VFF believes that with SABECO's support as the Top Sponsor of the Vietnam National Team, the players will strive to compete, bring Vietnamese football to new heights, and meet the expectations of the fans.

Mr. Bennett Neo - General Director of SABECO shared: “Vietnamese sports are growing strongly and have attracted attention and admiration at international tournaments, especially with national football teams. family. Our outstanding performance at the 31st SEA Games, including the number of gold medals from the men's and women's teams, is a testament to Vietnam's growth as a sports powerhouse in the Southeast Asia region.

The national team has been growing strongly in recent years and we look forward to continuing to accompany them on their journey to success. SABECO's support of the National Football Team stems from our passion and love for football and its fans, and at the same time, we want to live up to our commitment to bring the best to Vietnam”.

SABECO, VFF and VTVcab Sport have established a cooperative relationship since 2021, this new agreement marks a more strategic, long-term and comprehensive turning point. Accordingly, Bia Saigon is the sponsor with the highest and only title in the beer industry - the Top Partner of the Vietnam national football team.

Bảo Ngân