2026 Autumn Economic Forum promoted on Seoul screens
- Business
- 20:33 25/10/2026
Ho Chi Minh City (HCMC) is taking Vietnamese economic ambitions abroad, using one of Seoul’s most prominent commercial districts to court investors and build international attention for the flagship autumn economic forum.
Promotional videos for the 2026 Autumn Economic Forum were shown in on the LED screens in Myeongdong, one of Seoul's busiest shopping and tourism districts, between the dates of October 24 and October 25.
The videos ran from 6 a.m. til midnight, with 100 broadcasts schedule each day, according to the event plan. Organizers said the campaign was intend to reach South Korean residents, visitors, and the country's business community.
The choice of Myeongdong reflect HCMC's effort to broaden its international outreach, as well as present itself as a dynamic, open center for economic cooperation. South Korea is one of the city's important strategic partners.
By promoting the forum abroad, HCMC officials hope to draw interests from businesses, multi-national companies, experts and international investors, while creating opportunities for networking, cooperation and development financing.
Publicity for the event has also appeared across domestic and international media platforms, as organizers seek to build attention ahead of the forum.
The 2026 Autumn Economic Forum, themed as Collaboration In the New Era, is scheduled for October 26 to October 29 in HCMC. The program will focus on major economic issues, sustainable development and digital transformation.
About 1,500 delegates are expected to attend the main event, co-organized between the Vietnamese Government and the World Economic Forum, held on October 27-28 at the Thiskyhall Convention Center. Its plenary, dialogue with Vietnamese Prime Minister Le Minh Hung, and 16 sessions in relevance will cover emerging technology, finance, advanced manufacturing, sustainability, investment, and digital-green transitions.
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