Honouring prominent and high-quality Vietnamese goods for worldwide integration in 2022: A meeting place for Vietnamese businesses and trade promotion

DNHN - On May 28, 2022, in Hall No. 7-9 Le Duan, Ward Ben Nghe, Ho Chi Minh City. The Exhibition - Reviewing Brand Enterprises, Prestigious Quality Products in the Top 50 Brands - Prestigious Quality Products of Vietnam worldwide integration program was held.

The Center for Communication and Trade Promotion - Career Research Institute for International Integration co-organizes this yearly event with Business & Integration Magazine.

The event "Honoring prestigious and quality products of Vietnam for international integration in 2022" was attended by Assoc.Prof.Dr. Nguyen Van Cuong – Deputy Director of Department II, Government Office; Professor Ha Ton Vinh- American economist, President and General Director of Stellar Management Education, Training and Consulting Group, Assoc. Nguyen Viet Chuc - Former Vice Chairman of the National Assembly's Committee for Youth and Children's Culture, Assoc.Prof.Dr. Pham Huu Tien - Director of the International Integration Career Research Institute and more than 100 businesses registered to attend and display products at the exhibition...

This year's exhibition, with more than 100 booths to introduce products of businesses in the area of Ho Chi Minh City - Southeast - Central region, Central Highlands, and the participation of international businesses, helps to promote the image of enterprises' brand image, products, and services not only in the country but also in the international market.

Furthermore, the expo selected almost 50 prominent and high-quality firms, entrepreneurs, goods, and brands.

Speaking at the event, Assoc.Prof.Dr. Pham Huu Tien, Director of the International Integration Career Research Institute, stated that the Career Research Institute for International Integration, Business & Integration Magazine helps businesses communicate and promote their brand image to the greatest extent possible. brand identity; assisting firms in overcoming obstacles and actively integrating into the global market.

"The exhibition is open to all individuals, organizations, and businesses from all economic sectors, as well as agencies and organizations interested in collaborating in trade promotion. It is an opportunity for businesses to promote and product propaganda information to a large number of business communities, trade village associations, and consumers in the region, so that users can easily access reputable and quality products and brands, thereby stimulating consumer demand. Use and help companies to overcome challenges produced by the Covid-19 epidemic to keep up with economic growth under new normal circumstances "Assoc. Pham Huu Tien elaborated.

The show drew a large number of people, with more than 50 booths displaying items from enterprises in all economic sectors of the region's provinces, cities, and nations.

In addition to the exhibition, display, introduction, and product promotion activities, the Organizing Committee announced, commended, and gave awards to enterprises with prominent brands and high-quality items in which customers participated.

Ms Ngo Thanh Tinh, Deputy Director of the Organizing Committee, said that visitors to the exhibition directly voted for companies with prominent brands and excellent goods, as well as a set of criteria for analyzing and screening qualifying enterprises. 

Individuals, businesses, and products with achievements in production, business, and social activities; good quality compared to similar products on the market; competitive prices with similar products on domestic and international markets; technology and environmental impact by the requirements in practice; suitable model of traditional craft villages; Voted companies do not have bad debt, poor communication, or are engaged in litigation or disagreements.

Based on registration papers, the organizing committee conducts a review, gathers evaluation sheets, and votes, and publishes the results of 50 units that satisfy the requirements for the "Top 50 Brands - Prestigious Quality Products of Vietnam Integration" award.

Nha Thu