Hanoi tourism: Increasing tourist appeal through innovation

DNHN - Hanoi is creating a new wave of tourist attraction by introducing a distinctive tourism "style" associated with traditional art.

The sophistication of each handcrafted item at Bat Trang Pottery Village (Gia Lam, Hanoi) has left an indelible mark on tourists. In particular, visitors can not only observe the production space but also immerse themselves in the fascinating stages of the craft village. Bat Trang is not only a place for the production of ceramics, but it is also a living art museum where each line on the product is a work of sophisticated beauty. Every year, tens of thousands of international and domestic tourists visit, experience, and shop in Bat Trang due to its natural beauty.

Van Phuc Silk Village (Ha Dong) exemplifies the ideal combination of tradition and modernity. Van Phuc silk village, known as the cradle of traditional silk weaving, has elevated the symbol of Ha Dong and the capital of Hanoi to new heights. From delicate silk threads, the artisans of the village have created exquisite silk works, including ceremonial garments for kings and high-end decorative items. Van Phuc silk village has not only met the needs of the market but also contributed to the development of the image of a modern craft village associated with the capital as a result of its continuous development and integration with 4.0 technology. The connecting tours between Thang Long Imperial Citadel and Van Phuc silk village bring the tale of culture and tradition to life for visitors.

In addition to Bat Trang and Van Phuc silk village, Hanoi has several other venerable craft villages, including Phu Vinh rattan and bamboo weaving, Quat Dong embroidery, Xuan La to him, Chuon Ngo pearl mosaic, Chang Son puppet ward, etc. All of these locations have the potential to develop into one-of-a-kind tourist destinations associated with a variety of tourism products that promote sustainable growth.

Bat Trang's Gia Lam district has applied 4.0 technology ingeniously to create a smart tourism system. Continuous innovation in production technology and product design has enabled Bat Trang to become not only a showcase but also a symbol of the OCOP program in the Gia Lam district. Similarly, Van Phuc silk village is utilizing opportunities presented by 4.0 technology to promote products and provide visitors with unique experiences.

The 2023 Hanoi Tourism Festival was held with the theme "Connecting heritage for tourism development" at the end of March, ushering in a new era of exploiting the capital's tourism potential. The connection between Thang Long Imperial Citadel and craft villages is a breakthrough that allows visitors to learn about culture and tradition.

Hanoi has utilized its inherent qualities to cultivate a distinctive and engaging image in the minds of tourists. These initiatives are not merely a tourism industry development; they also embody the spirit of preserving and transmitting traditional Vietnamese values.

P.V (t/h)