determinants of export merchandise's competitiveness and national brand reputation

DNHN - Ms. Nguyen Nam Phuong Thao stated, based on the experience of Hoang Phat Fruit, that fruit exporters, particularly those exporting by sea, must closely monitor the export process and the path of goods to promptly address any issues. incidents, minimi

The quality of exported goods plays a crucial role in ensuring the international competitiveness of businesses and national brands. Ms. Nguyen Nam Phuong Thao, Sales Director of Hoang Phat Fruit Company, emphasized this significance and is well aware that selling low-quality products will harm the company's reputation and brand.

According to Ms. Thao, to construct a high-value chain of agricultural products, a large number of stakeholders, including farmers, scientists, exporters, and logistics, must collaborate closely. Among them, the transportation industry plays a significant role and influences product quality. To ensure good export fruit quality and compete with agricultural products from Thailand, Cambodia, and Hong Kong-China, businesses must establish close relationships with their suppliers. carrier.

Fresh fruit has a very short shelf life, so it must be shipped immediately after harvesting to preserve its quality. Additionally, the quality preservation system must be ensured, the staff must be professionally trained, and 4.0 technology must be implemented to trace the origin of products and detect quality products. Unfit for removal from the shipment.

Ms. Thao also shared the Hoang Phat Fruit Company's experience that fruit exporters, particularly those shipping by sea, must closely monitor the export procedure and shipping route to handle the shipment expeditiously. reduce incidents and risks.

Hoang Phat Fruit has taken proactive measures to ensure the quality of its exports, including quality control from production onwards and strict management of fruit collection, classification, and packaging. In addition, the company invests in employee training and uses technology to improve quality control processes, from traceability to transportation monitoring.

Ms. Nguyen Nam Phuong Thao concluded that maintaining the quality of exported goods is essential for businesses to compete in the international market and build their brand reputation. To ensure quality and long-term export success in the agricultural sector, close cooperation with shipping partners and the application of modern technology is essential.

Mr. Tran Thanh Hai, Deputy Director of the Import-Export Department (Ministry of Industry and Trade), shared with the press: Agricultural products must now transition from "walking" to "swimming"! After many years of walking, learning to swim requires additional skills. The most crucial aspect is overcoming the fear of "going into the water"

Mr. Tran Thanh Hai stated that the story of the transition from exporting goods by road to the sea is not only about changing the mode of transport but also about changing the way people think and their eating habits. In the minds of numerous gardeners, barn owners, merchants, and businesses. Not that our businesses and traders are unaware of the dangers of unregulated export. But they fear change because they are accustomed to selling within a week and receiving payment immediately; they don't know what to do, where to begin if they change... Or perhaps they lack the motivation or the pressure to change.

"Is it challenging to switch to the official position in this manner? If you continue to think in the same way, it will be very difficult. If businesses are determined to change, with the support of authorities and associations, the solution is within reach", Mr. Hai asked and stated that the Ministry of Industry and Trade has recommended the location be changed from 5 to 6 years ago. Now is the time for businesses and municipalities to make the transition from unofficial to official export. If the shipping company has a positive reputation, the quantity of agricultural products to be transported will also be minimal. Therefore, to increase the ship's container stability over the long term, a commitment to the monthly volume of goods must be made.

Thuy Tran