Creating a breakthrough and promoting Vietnam's tourism at the 17th Ho Chi Minh City International Tourism Fair.

DNHN - The 17th Ho Chi Minh City International Tourism Fair 2023 (ITE HCMC 2023) with the theme "Link, Development, Sustainability" will feature a multitude of innovative solutions that will stimulate tourism development. The Vietnam calendar.

Recently, the National Assembly passed a bill increasing the duration of electronic visas to 90 days. The bill amends and supplements several articles of the Law on the entry, exit, transit, and residence of foreigners in Vietnam. This new policy is anticipated to improve the competitiveness of Vietnam's tourism and create a push, promote the development of Vietnam's tourism, and attract a large number of international visitors shortly, with the organization of International Tourism Market conferences regarded as one of the most significant and effective solutions.

As the largest and most prestigious annual international trade and tourism exhibition in Vietnam and the region, ITE HCMC 2023 will be held from September 7 to 9 at the Exhibition Centre and Saigon Exhibition (SECC) in Ho Chi Minh City's District 7.

After 16 successful events, ITE HCMC has determined that expanding the market share of international tourists to Vietnam and creating a breakthrough in tourism promotion are two of its primary objectives.

Ms. Nguyen Thi Anh Hoa, Director of the Ho Chi Minh City Department of Tourism, said, "Welcoming the wave of tourism recovery, the ITE HCMC 2023 Fair signifies the expansion in scale and quality, as well as numerous business breakthroughs. The event is organized, to reaffirm its position as the premier international tourism event in Vietnam and the region. Throughout the three days of the fair, several tourism-related events and activities will provide the tourism industry with a significant opportunity to accelerate and break through in its pursuit of attracting domestic and international tourists. water. Thus, making a significant contribution to the rapid recovery and sustainable socioeconomic development of the country, and promoting to international friends the image of a beautiful country and kind and hospitable Vietnamese people. economy”.

According to the information provided by the Organising Committee, ITE HCMC 2023 will offer several innovative solutions to contribute to the expansion of the booming tourism industry, promising a trade show that will grow in size and quality.

Consequently, ITE HCMC 2023 will be double the size of ITE HCMC 2022 in terms of booth area and number. The event is anticipated to attract more than 400 tourism promotion agencies as exhibitors and brands. The Department and Centre for Tourism Promotion are responsible for tourism, local Tourism Associations, tour operators, travel agents, accommodation establishments, airlines, and transportation units. It is anticipated that more than 70% of the booths will be occupied by domestic units, while 30% will be international.

ITE HCMC 2023 is the only fair in Vietnam to offer the International Buyer program with more than 200 international buyers economy, creating opportunities for exchange and direct contact between international and Vietnamese tourism businesses in the form of B2B, contributing to promoting trade connections and giving the tourism industry a new impetus. The trade show is anticipated to attract the interest and participation of leaders of international travel businesses, MICE travel agencies, resort tourism, luxury tourism, etc. from tourism markets. Northeast Asia (China, Korea, Japan, Taiwan, etc.), Western Europe (United Kingdom, Germany, France, Italy, Spain), North America (United States of America and Canada), South America (Chile), Southeast Asia (Thailand, Singapore, Philippines, Indonesia, Malaysia, Cambodia), Australia (Australia and New Zealand), India potential markets, Qatar, United Arab Emirates, and Kuwait...

In contrast, the ITE HCMC 2023 Fair will take the form of a combined online exhibition. In addition to the standard 3-day live exhibition, there is also a 2D online pavilion to meet the growing needs of international exhibitors and trade visitors. The 2D online booth provides complete information and images of the exhibitors' products and services with many outstanding features such as live chat, email, and make appointments to connect, making it simple for international buyers and exhibitors to find appropriate partners.

With the participation of tourism promotion agencies from Cambodia, Chile, Taiwan (China), Laos, Malaysia, Myanmar, and Japan, the fair has thus far occupied more than 70 percent of the exhibition space. Ban, Philippines, Thailand; Tourism promotion agencies of international localities: St. Petersburg (Russia) and Seoul (Korea) and more than 45 provinces of Vietnam: Hanoi capital, Ho Chi Minh City, Can Tho City, Da Nang City, Hai Phong City, An Giang, Ba Ria - Vung Tau, Bac Lieu, Ben Tre, Bac Lieu, Bac Lieu, Bac Lieu...

To optimize the experience of visiting customers, functional areas, provincial tourism management agencies, and domestic and international businesses will be organized methodically and rationally. In addition, the local experience areas, such as the area for experiencing handicrafts, coffee, and folk art, will create a cultural highlight that is unique to the Fair.

Numerous activities will take place at the fair, including the High-level Tourism Forum with the theme "Digital transformation to promote tourism development" organized by the Ministry of Culture, Sports, and Tourism and the People's Committee of Ho Chi Minh City, chaired by Chi Minh, and the ASEAN Media and Public Relations Forum "Destination Marketing & Sustainable Communication". In addition, the ITE HCMC Award 2023 and the World Travel Awards - Asia-Pacific region; ASEAN PR Excellence Awards 2023 (ASEAN PR Excellence Awards 2023) will also be presented.

Under the direction of the Ministry of Culture, Sports, and Tourism and the People's Committee of Ho Chi Minh City, the Department of Tourism of Ho Chi Minh City and the Vietnam National Administration of Tourism implement ITE HCMC 2023. Ho Chi Minh City Tourism Promotion Centre, CIS Vietnam Company, and Le Bros Company work together to execute.

Thien Kim