400 booths participate in Coffee Industry Expo 2023

DNHN - The "Coffee Industry Expo 2023" was opened on a grand scale on March 10 in the morning. 400 booths were present to introduce Vietnamese coffee specialties and promote trade, investment, and tourism promotion activities

"Coffee Industry Expo 2023" was held within the framework of "The 8th Coffee Festival 2023" with the theme "Buon Ma Thuot Coffee - Steady integration". The fair takes place from March 10-14.

Speaking at the opening of the fair, Mr. Vo Van Canh, Vice Chairman of Dak Lak Provincial People's Committee, said that coffee is an agricultural product that plays a very important role in socio-economic life, providing the main source of income for farmers. farmers in the Central Highlands in general and Dak Lak province in particular.

The fair was held in the city of Buon Ma Thuot and was the convergence of the mountains and forests, blending the diverse cultural characteristics of 49 ethnic groups living in Dak Lak province, particularly in Dak Lak province. UNESCO has recognized the Central Highlands gong culture as part of humanity's intangible cultural heritage.

The province of Dak Lak is currently home to more than 210,000 hectares of coffee, with an annual output of more than 560,000 tons. Dak Lak's coffee has been exported to dozens of countries and territories, playing a significant role in economic development. - provincial society.

Vietnam's coffee exports as a whole and Dak Lak's exports, in particular, have achieved remarkable and encouraging results in 2022: In 2022, the country will export 1.777 billion tons of coffee with a total value of $4.055 billion. Dak Lak exported 380 thousand tons (representing 21.4%) and generated 812,570 million USD in revenue (representing 20%).

"Following the success of the coffee trade fair in previous years, the "Coffee Industry Expo 2023" has a special significance, to promote the Buon Ma Thuot coffee brand to foreign tourists and friends. This is also an opportunity for businesses and investors to exchange and promote products, associate and develop cooperation, market expansion, and invest cooperation; create conditions for coffee businesses to promote their brands, introduce products, and enhance their knowledge of coffee production and processing; and contribute to the economic development of the Central Highlands region in particular and the country as a whole.

Mr. Vu Ba Phu, Director of the Trade Promotion Department, Ministry of Industry and Trade, shared at the opening ceremony that, as the second largest producer and exporter of coffee in the world, coffee products from Our country have been exported to over 80 countries and territories, with an export volume of nearly 1.8 million tons and a turnover value of over USD 4 billion. However, the international coffee trade still does not reflect Vietnam's potential and advantages. Therefore, on July 9, 2020, Administrative Resolution No. 103/NQ-CP on Promulgating the Government's Action Program to Implement Conclusion No. 67KL/TW of the Politburo dated December 16, 2019, on the construction and development of Buon Ma Thuot city, Dak Lak province by 2030, with a vision to 2045, will be published. The Government assigned the Ministry of Industry and Trade primary responsibility for formulating a propaganda program and coordination with other ministries, branches, and localities. Communication and marketing of premium Vietnamese coffee brands associated with industry brands and geographical indications. Currently, the ministries and branches are completing the contents for submission to the Prime Minister according to their respective functions and responsibilities.

"The fair is one of the practical activities included in the program to propagate and promote the high-quality Vietnamese coffee brand associated with industry brands and geographical indications," Mr. Phu said.

The fair attracts a large number of businesses in the coffee production, processing, and trading industries of the Central Highlands region, as well as provinces and cities from across the nation, to display high-quality coffee products. Introduce technology, techniques, machinery, and equipment that support coffee products from planting, tending, harvesting, and processing to consumers across the nation and abroad.

The Ministry of Industry and Trade believes that the fair will promote trade, investment, and tourism links between Dak Lak province, the Central Highlands region, and other provinces. Consequently, creating specialty coffee products, and high-quality coffee with increased market value. Concentrate on maximizing the benefits of geographical indications, collective marks, and developing private brands for Vietnamese coffee products to export and sell them to foreign distribution systems. with the Vietnamese coffee brand name.

Hoai Anh