Yakult Vietnam introduces a fresh range of products named Yakult Light

DNHN - With the mission of accompanying consumers’ health, Yakult Vietnam officially launches the new product line Yakult Light after nearly 18 years of presence in the Vietnamese market with a single product.

This is not only an important step in the mission of protecting community health but also a testament to Yakult’s continuous commitment to research and product development to meet the diverse needs of consumers.

After nearly 18 years, Yakult Vietnam has launched its second product on the market
After nearly 18 years, Yakult Vietnam has launched its second product on the market.

Before its launch in Vietnam, Yakult Light, with its striking blue packaging, was a popular product in many countries, contributing to raising the total sales of Yakult product lines to over 40 million bottles per day. Thanks to a specially researched formula, the amount of sugar in each bottle of Yakult Light is reduced by nearly 45% compared to the original Yakult and uses a sweetener that is safe for health according to the Ministry of Health’s standards. This product is a suitable choice for those who need to reduce sugar in their diet or those who are on a diet.

In particular, Yakult Light retains its core values, providing all the same benefits as the original product with over 6.5 billion L. paracasei Shirota probiotics, containing no preservatives, colourings or stabilisers. The L. paracasei Shirota bacteria strain in the product can help improve gut health by increasing beneficial bacteria and reducing harmful bacteria, helping to balance the gut microbiota, reducing the formation of harmful substances and toxins, improving the gut microbiota, and preventing diarrhoea and constipation. It is known that Yakult's product lines are suitable for everyone.

Yakult Light is now available in Vietnam with the message “More choices, more joy” (Photo: Yakult)
Yakult Light is now available in Vietnam with the message “More choices, more joy” (Photo: Yakult).

Through the message “More choices - More joy”, Yakult Vietnam wants to bring a new choice that meets the diverse needs of consumers and encourages everyone to be more interested in maintaining daily health care. Mr. Hiroshi Ueno - Business Director of Yakult Vietnam, shared: “Finally, the Yakult Light product has started to be sold in the Vietnamese market, the Yakult Light product is also a great product similar to the original Yakult product that our company has introduced to customers before. I expect and believe that everyone will welcome and love Yakult Light.”

Yakult, the fermented milk drink brand “For community health”

Yakult is a famous Japanese fermented milk drink brand, present in over 40 countries and territories. Yakult’s product lines are developed based on the dedication of Japanese Professor and Doctor - Minoru Shirota, who researched and isolated the L. paracasei Shirota bacteria strain. The brand launched its first product line in the Vietnamese market in 2007, after nearly 18 years of development, Yakult now officially has a new product line. All Yakult products are manufactured in a closed system at a factory that meets “Japanese standards” with advanced technology and strictly controlled input materials to bring customers the best quality products.

The new product Yakult Light is officially available on the Vietnamese market from April 1, 2024. Customers can purchase the product at supermarkets, and convenience stores, through the Yakult Lady direct sales channel, the Y-care application, or through Yakult’s points of sale nationwide.

PV

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