Vinamilk is considered the most potential milk brand in the world

DNHN - According to the annual report of the "Food and beverage" industry of Brand Finance 2022, the Vinamilk brand has been valued at 2.8 billion USD, an impressive increase of 18% compared to 2021 and ranked in many major rankings in terms of brand value and strength. In particular, Vinamilk has surpassed 2 other big brands to take the leading position in the Top 3 most potential milk brands in the world. Vinamilk is also the only brand from Southeast Asia on these lists.

For this year's report, Brand Finance (UK) assessed more than 5,000 brands in 29 industries in 39 countries. With an integrated measurement method from many factors and indicators such as brand impact, brand health and reputation, brand investment, etc., combined with financial data and market surveys, the annual "Food and beverage" report published by Brand Finance has helped provide brand health assessments in a transparent, fair and objective manner.

In the field of “Food and beverage”, this year Vinamilk continues to “set a new record” when increasing its brand value by 18%, reaching US$2.8 billion, rising to the position of a potential brand. in the global dairy industry. This is also a highlight in this year's report when the dairy brand from Vietnam achieved this result.

In the dairy industry, Vinamilk has also made strides on the most important rankings. Specifically, this $2.8 billion brand has moved up to 6th place in the Top 10 most valuable milk brands globally and continues to appear in the Top 5 strongest milk brands globally with 2nd place. Notably, when Vinamilk is the only representative from Southeast Asia, and only after the brand from the world's second-largest market, India, in terms of brand strength.

Vinamilk is also present in major food rankings in general such as Top 30 most valuable food brands (24th place), and Top 10 strongest food brands (8th place).

This result is especially meaningful when 2021 is a year that sees a series of pandemic challenges impacting every business. This also shows the solid foundation of the brand that this business has been building, not only helping Vinamilk to overcome the fluctuations of the market but also increasing in value and strength thanks to the right and sustainable strategy consistently pursued.

Compared to Brand Finance's 2021 report, there have been many changes in positions on many rankings, and many new brands have appeared for the first time. It can be seen that brands that invest in their inner strength, focus on core values ​​and long-term vision have more endurance to overcome the "turbulence zone" but also need innovation and continuity to meet new consumer needs, especially in a fast-changing category such as food and beverage (F&B).

For Vinamilk, this result is commensurate with the company's investment and orientation in branding in recent years to not only maintain its leading position in the country but also go further and further to many markets in the world.

Mr Nguyen Quang Tri, Marketing Executive Director of Vinamilk sees this result as both an encouragement and a motivation for the company to always reinvent itself to achieve new achievements. “The Vinamilk brand has so far had a journey of nearly half a century of development. Compared to the history of the global dairy industry, we are quite young. But with the position and value of the brand built, we believe that the Vinamilk brand will continue to go far and fast with great potential. Vinamilk will continuously renew itself to bring consumers the most interesting and new products and experiences, with a focus on consumer health, community development and a pioneering enterprise in bringing the Vietnamese dairy brand to the world.”

Vinamilk's investments are also positively evaluated by many domestic and foreign organizations. The report "Brand Footprint 2022" recently published by Worldpanel and Kantar is also a milestone marking more than a decade of Vinamilk appearing in the leading positions in the Top 10 most chosen milk brands. Most recently, Vinamilk also continued to be honoured for the 10th consecutive time in the list of 50 best-listed companies of Forbes Vietnam; Top 50 typical sustainable development enterprises in 2022 (according to Investment Bridge).

Vinamilk is currently in the Top 40 largest dairy companies in the world in terms of revenue with a system of 17 factories, and 15 domestic and foreign farms. Products from this brand have been present in 57 countries, with many products exported to the US, Japan, Korea, etc. In 2022, Vinamilk sets a target of over 64,000 billion VND in revenue, continuing to promote investment and development projects such as a farm complex in Laos, Milk Paradise in Moc Chau, and building a dairy factory in Hung Yen. In parallel with developing existing international markets, Vinamilk also cooperates with major partners such as Japan Sojitz Corporation, and Del Monte Philippines in joint ventures in the food industry to continue promoting the company's growth in general and brands in particular.

P.V