Phuc Long is present on Vietnam Card Day in 2023.

DNHN - From October 6 to 8, 2023, the Phuc Long tea and coffee chain will partner with Vietnam Card Day for the third time to promote the Government's cashless payment trend and work towards a cashless society. Vietnam's currency is the Dong.

soaring demand for cashless transactions

Vietnam Card Day 2023 event series with the theme "Breaking limits" organized by Tien Phong Newspaper and Vietnam National Payment Joint Stock Company (NAPAS) in coordination with the Payment Department (State Bank of Vietnam - SBV) from October 6 to 8, 2023.

The 70% of Vietnam's population that is comprised of a young, working-age population with a stable income and unmet consumer demand represents a potential market for expanding the card market in particular and current payment technology. Excellent in general. This is also Phuc Long's primary and primary customer file.

The young population, of working age, with stable income and untapped consumer demand, accounting for 70% of Vietnam's population, is a potential market for expanding the card market.
The young population, of working age, with stable income and untapped consumer demand, accounting for 70% of Vietnam's population, is a potential market for expanding the card market..

For the food and beverage (F&B) industry to rapidly adapt to changes in the market and consumer preferences, digital transformation is an unavoidable step. In addition to resolving current issues, digital transformation in the food and beverage industry promotes the creation of new value, the development of closed operating processes, and the enhancement of customer experience. Especially when it comes to payment options, customers' consumption patterns are undergoing pronounced changes.

Ms. Michelle, the Director of Operations at Phuc Long Tea & Coffee System, stated, "By participating in this event, Phuc Long hopes to respond to the cashless payment revolution in Vietnam. The cashless payment system is a crucial step in Phuc Long's journey to improve the quality of its customer service. In addition to producing high-quality tea and coffee, Phuc Long hopes to improve the payment experience for Vietnamese and international customers.

Phuc Long is affirming its brand position in the market in terms of products, scale, and payment solutions.
Phuc Long is affirming its brand position in the market in terms of products, scale, and payment solutions..

What attractive programs does Phuc Long bring to Card Day?

Phuc Long is not only a brand but also a symbol of tradition and innovation. Throughout the development process, Phuc Long strives to create superior products that provide customers with the best possible experience. Because product quality is essential for long-term and sustainable customer retention. Phuc Long is always experimenting and introducing new menu items, such as Peach Cam Oolong, and Que Hoa Oolong (Osmanthus),... that garner great interest among young people.

Phuc Long will bring numerous attractive products and promotions to the event, including its best-selling Vai Lai tea, Nhan Lai tea, and iced milk filter. In addition, Phuc Long introduced the brand's flagship products, including packaged tea, canned coffee, etc. Phuc Long will prioritize the use of innovative payment solutions to enhance customers' experience with non-cash payments.

Phuc Long is not only a brand but also a symbol of the combination of tradition and creativity.
Phuc Long is not only a brand but also a symbol of the combination of tradition and creativity..

Phuc Long is reaffirming its brand's market position in terms of products, scale, and payment options. According to statistics, cashless transactions are becoming increasingly popular in Phuc Long.

Promoting modern payment methods assists F&B service providers in diversifying their sales channels, enhancing the customer experience, and achieving future sustainable growth.

The positive activities of well-known brands such as Phuc Long and Vietnamese brands in general are evidence that the "cashless" revolution in Vietnam will continue to expand. The common objective is to enhance service quality, the customer experience, and people's lives while promoting domestic brands.

PV

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