New tourism trends analysed at VITM Hanoi 2024

DNHN - Travel businesses have identified new product ideas and target customers amid the rapid development of technology and e-commerce as they recognise shifts in Vietnamese tourists’ behaviours and tastes.

The Vietnam International Travel Mart (VITM) Hanoi 2024 attracted great public interest, with 80,000 visitors and buyers during its four-day run at the Vietnam-Soviet Friendship Cultural Palace in Hanoi from April 11-14.

Organised by the Vietnam Tourism Association, the fair aimed to support tourism businesses in their post-COVID-19 recovery and implement the policy of developing the economy towards green growth for sustainability.

Themed “Vietnamese Tourism – Green Transformation for Sustainable Development”, the fair featured the participation of tourism agencies and businesses from 55 Vietnamese provinces and cities and 16 other countries and territories, with a total of 480 booths and over 700 units.

The organising board highly appreciated the tourism promotion events and activities at the fair, as well as business-to-business and business-to-customer meetings. These were considered strong driving forces that made important contributions to the recovery and growth of the Vietnamese tourism industry.

Travel businesses have identified new product ideas and target customers amid the rapid development of technology and e-commerce as they recognise shifts in Vietnamese tourists’ behaviours and tastes.

According to the organising board’s estimates, there were more than 12 million views of information about VITM 2024 on the TikTok platform, helping to spread information about the fair widely. This shows that the spread of technology and online commerce is having a major impact on the Vietnamese tourism market.

Ms Tran Thi Bao Thu, marketing and communications director of travel agency Vietluxtour, said that through VITM 2024, they had noticed changes in the consumer behaviour of Vietnamese tourists, and this had opened up new opportunities for online business. Increasing the use of online business methods could create more diversity and appeal for tourism programmes. At the same time, user reviews of service quality and brand reputation also played an important role in creating trust for customers buying tours through online channels.

P.V