G7 Gold: Trung Nguyen Legend's Revolutionary Creative Generation Conquers the World

DNHN - Trung Nguyen Legend has officially launched G7 Gold – the first generation of instant coffee that carries the flavours of three global coffee civilisations, affirming the group's relentless innovation efforts in its journey to conquer the world.

Following the impressive appearance in the documentary "The Tao of Coffee" produced by Warner Bros. Discovery and broadcast globally in November, Trung Nguyen Legend – the enterprise "pioneering the coffee revolution in Vietnam" (according to Discovery) has officially launched its new product line, G7 Gold. This first generation of instant coffee carries the flavours of three global coffee civilisations, affirming Trung Nguyen Legend Group's relentless innovation efforts in its journey to conquer the world.

The event took place at the Vietnam National Museum of History (Hanoi) with the participation of more than 300 distributors, Vietnamese and international partners, and esteemed friends who have accompanied Trung Nguyen Legend on its global conquest journey to mark the 20th anniversary of G7's establishment with the mission of "building a global Vietnamese brand" (11/2003 – 11/2023).

A unique and distinctive historical and cultural experience with three global coffee civilisations

At the Vietnam National Museum of History – a significant historical, cultural, and architectural work in Hanoi, Trung Nguyen Legend has created a unique and distinctive experience space, rich in the history and culture of the world's quintessential coffee civilisations: Ottoman – Roman – Zen.

On the journey of coffee from its homeland Ethiopia to spread throughout the world, ports and trade exchange activities have played a vital role, bringing coffee and the culture of coffee appreciation to the world, forming distinctive coffee civilisations. For Trung Nguyen Legend, in G7's journey of "building a global Vietnamese brand", the trading spaces with the participation of partners, distributors, and consumers have helped spread the flavour and culture of Vietnamese coffee to every household in more than 100 countries and territories over the past 20 years.

With that profound historical, cultural, and spiritual value, the unique features of the distinctive coffee civilisations Ottoman – Roman – Zen have been recreated by Trung Nguyen Legend through the setting of world-famous "markets". These include the famous Grand Bazaar Istanbul market of the Ottomans, the Christmas market in Strasbourg, the centre of Europe, and the traditional Vietnamese market imbued with cultural identity.

Attendees were excited to explore the unique features of the culture, cuisine, costumes, art, and especially the coffee appreciation culture of the three coffee civilisations Ottoman – Roman – Zen. From unique tools and equipment to special and high-quality coffee beans that create the excellent coffee of each civilisation, the event also introduced distinctive coffee brewing techniques and different coffee appreciation styles.

In particular, Trung Nguyen brought attendees unexpected experiences with cups of G7 Gold coffee created from the world's best Buon Ma Thuot Robusta coffee, carrying the flavours of three coffee civilisations.

G7 Gold – the creative generation continues the journey to conquer the world

The documentary "The Tao of Coffee", produced by Warner Bros. Discovery, was broadcast in Vietnam and globally from the end of November 2023 and will continue to be broadcast in China in January 2024. The film is a story about "Trung Nguyen Legend's famous product, G7 coffee" with the mission of "building a global Vietnamese brand" that has been and is making a strong impression.

According to Discovery, "the G7 brand is now sold in 100 countries, ranked as one of the top five coffee brands in China", "supplies 2.5 billion coffee packages per year", is "Trung Nguyen Legend's famous coffee product", contributing to the elevation of the position of the Vietnamese coffee industry globally over the past 20 years.

Discovery also stated that Trung Nguyen Legend is a pioneering organisation in the "coffee revolution from Vietnam", "focusing not only on coffee export but also on spreading the philosophy of coffee" with the aspiration to transform Vietnam from an agricultural export powerhouse into a cultural export country.

Accordingly, Trung Nguyen Legend has comprehensively and profoundly researched the history of coffee, especially the influence of coffee on the development and progress of human civilisation. On the journey to realise that aspiration, inheriting the quintessence of G7 coffee flavour that has been loved globally for the past 20 years, the new product generation G7 Gold is a creative and innovative continuation of Trung Nguyen Legend Group to elevate the coffee experience to the level of cultural coffee, artistic coffee, and philosophical coffee.

The first instant coffee product line carrying the flavours of three coffee civilisations

Created on the idea of "packaging" the excellent flavour of the world's most delicious Buon Ma Thuot Robusta coffee beans, combined with the distinctive appreciation culture of the three representative coffee civilisations in the world Ottoman – Roman – Zen, G7 Gold has three products: G7 Gold Rumi; G7 Gold Picasso Latte; G7 Gold Motherland. The products all carry the original flavours of the excellent coffee cups that are loved at Trung Nguyen Legend Coffee World.

Possessing the special flavour of Buon Ma Thuot Robusta coffee and the quintessence of three coffee civilisations, G7 Gold instant coffee suits the modern consumption trend and brings different experiences, contributing to elevating the value of Buon Ma Thuot Robusta coffee, as well as the Vietnamese coffee appreciation culture globally.

"The best thing about instant coffee is that it makes coffee more accessible. And it has brought coffee to a new market where the value and quality of Robusta coffee are more appreciated and respected" is the assessment of a British coffee historian quoted by Discovery in the film "The Tao of Coffee".

Trung Nguyen Legend has introduced a coffee appreciation style associated with the Zen coffee technique, suggesting that consumers can experience and appreciate G7 Gold most fully. Customers can choose G7 Gold to experience in the Aspiration Zen Coffee product set, a solution through the art of appreciation and the Zen coffee method to recharge the energy of awareness and comprehensive creativity for Body – Mind – Spirit suitable for today's pace of life.

G7 Gold – the first product generation carrying the flavours of three global coffee civilisations Ottoman – Roman – Zen is a creative and innovative continuation of Trung Nguyen Legend's successful G7 on the journey to conquer the world. Pioneering the research and distillation of the quintessence of three coffee civilisations in the G7 Gold product, Trung Nguyen Legend has introduced a new coffee appreciation style from Vietnam, contributing to the world's coffee appreciation culture.

This is the continuation of the proud story of the Vietnamese brand with love and gratitude for the homeland of the world's most delicious Robusta coffee beans from the land of Buon Ma Thuot. This will continue to contribute to "affirming the position of Vietnamese coffee globally" (according to Discovery in the film "The Tao of Coffee").

Hoai Anh