Charme Perfume declared the opening of its third ISO and GMP-compliant factory.

DNHN - City, November 11, 2023. With the inauguration of the third factory operating by ISO and GMP standards, Ho Chi Minh City reached a significant milestone in the Charme Perfume brand's perfume manufacturing journey.

After seven years of establishment and growth, Charme Perfume solidified its position as the first brand to successfully transfer French perfume technology to Vietnam. Not only does it enjoy a strong following among Vietnamese consumers, but it also emerges as the preferred fragrance of numerous beauty queens and is regarded as the "perfume of Misses" in neighboring countries.

Investment to commence construction at the start of 2022 at a cost over USD 1.5 million, encompassing an area of 8000 m2, and outfitted with contemporary, self-contained machinery, including the subsequent items: One-story production block with an approximate volume of 8400 m3 and a construction area of 1680 m2. The office is under construction on two floors and has an area of approximately 112 square meters. The Charme Perfume factory was constructed and invested in to increase production capacity to meet the market's rising demand. The factory is outfitted with the most cutting-edge and contemporary machinery system in the world, which contributes to product quality assurance and increased production efficiency.

Lot B7, Nhi Xuan Industrial Cluster, Xuan Thoi Son commune, Hoc Mon district, is the location of the property. The inauguration of the new factory in Ho Chi Minh City represents a significant turning point in Charme Perfume's development. This serves as evidence of Charme Perfume's diligence and resolve in providing customers with superior products to establish itself as the leading perfume brand in Vietnam, renowned for its excellence, prestige, and global economic standing.

"Originating from low-cost but quality products from Europe, understanding the needs of domestic customers who want a suitable product." Mr. Vo Sy Dat, Chairman of the Board of Directors and Founder of Charme Perfume Co., Ltd., stated, "However, achieving optimal shopping conditions and consumption levels on the Vietnamese market is also a challenge." The organization has endeavored to meet the demands of its clientele, including foreign clients from Russia, India, and Singapore who are content with goods manufactured in Vietnam, by striving to manufacture superior products.

"Charme Perfume comes to succeed" is an idiom from a magnificent country with an abundance of raw materials and endless flower fields. It signifies a readiness for global cooperation and integration through the use of a beautiful invisible symbol. The inauguration of a factory that complies with ISO and GMP standards is a significant turning point in the perfume production career of the Charme Perfume brand.

After over seven years of operation, Charme Purfumer Co., Ltd. has established itself not only on the domestic market but also among friends in the region due to the popularity and strong appeal of its products. In anticipation of significant advancements, the organization has audaciously increased production to satisfy consumer demands. This led to the establishment of the third factory for Charme Perfume.

"During this endeavor, it is imperative that members of Charme and GoodCharme collaborate to procure valuable products for the Vietnamese people." Specifically, the reduction of counterfeit products in circulation. "In the future, our reach will extend beyond perfume products to include fashion, consumer goods, and cosmetics," Mr. Vo Sy Dat stated with pride.

In addition, the inauguration ceremony featured a signing of a cooperation agreement between Charme Perfurme and Cambodian partners, as well as a recognition ceremony for the company's CEOs, formulators, and distinguished members.

It is common knowledge that the Board of Directors of Charme Perfume Joint Stock Company is chaired by Mr. Vo Sy Dat and the General Director is Ms. Nguyen Thi Thu Huong. "Prestige and Responsibility" have been the guiding principles of Charme ever since the company's inception. The brand's objective is to introduce a line of Vietnamese products that are both reasonably priced and of exceptional quality. regard for quality. The fragrances are developed with the Vietnamese market in mind, the production line is imported by French technology transfer, and the company imports every single ingredient for its perfumes from Europe. Europe, specifically the French and Spanish markets. Charme has collaborated with nearly twenty internationally renowned manufacturers, including Lucas Sieuzac... Attaining a high level of customer satisfaction and continuously striving to deliver a wide variety of high-quality perfume designs, fragrances that adhere to European standards, and exceptionally long-lasting scents at affordable prices, while establishing a strong reputation among numerous customers. the first option for numerous artists.

A few photographs from the event:

Uyen Nhi