Attracting young people, Wintel achieved an average monthly growth of 136% in new subscribers.

DNHN - Due to the high-speed "Unlimited Data" package and digital consumption utilities, Wintel is achieving a monthly new subscriber growth rate of up to 136% in the second and third quarters of 2023, demonstrating its acceptance.

Mr. Duc resides and works as a technology driver in Can Tho. His job requires him to be constantly on the road, utilize online maps, and call each time he schedules a customer pick-up. He chose Wintel over numerous other carriers due to the package's "unlimited high-speed 4G, low cost, and numerous free voice call incentives."

In recent years, the name Wintel has become commonplace on technology forums such as Tinh Te, Vo Vo Studio, Vnreview... and the KOC (Key Opinion Consumer) community of the younger generation, where it is mentioned in thousands of discussions, articles, and video reviews. It is not difficult to notice that packages such as WIN60P, WIN69, and WIN89... are mentioned the most when describing plans that provide customers with unlimited 4G data at prices beginning at 60,000 VND per month.

According to a report by Wintel, up to 68% of surveyed customers said that the attractive unlimited data packages that serve their entertainment and connection needs well are the reason they choose a young brand like Wintel. Connect using an OTT platform (Zalo, Viber, WhatsApp, etc.).

Wintel excitedly held the eSIM (electronic SIM) she had just purchased from the cashier at Phuc Long store Hang Dieu - Hanoi. With just a few simple code scans, Ngan (a 24-year-old office worker) was able to install a second connection on your iPhone. She stated that with this SIM, she will be able to access social networks and play high-speed games on the go without having to search for public Wi-Fi connections with high latency and security concerns. information.

According to a survey conducted by GroupM 3D with Vietnamese customers between the ages of 18 and 24, 91% of respondents stated that daily Internet access has become a necessity. The rise of "Digital natives" - people born into a world where digital technology is an integral part of daily life - forces telecommunications companies to adapt to better meet their customers' needs. expanding variety of customer requirements. This is also the foundation of the telecommunications industry's development trend, as it provides private, secure, high-speed 4G connections alongside numerous other consumer utilities.

Wintel is a telecommunications brand owned by Mobicast, a Masan Group subsidiary. In addition to diverse packages, Wintel customers receive many exclusive benefits from major brands in Masan's ecosystem, such as WinMart, Phuc Long, Techcombank, and so forth. Recently, this network has been launched continuously. Numerous consumer incentives are included in exclusive cooperation packages, such as a free Phuc Long drink voucher, the ability to open a Techcombank account by phone number, a 20% discount when purchasing MEATDeli meat or WinEco vegetables, etc. Customers need only read the Wintel phone number, which is used to identify WIN members, to utilize incentives on the entire WinMart, Phuc Long...

With 3,500 cooperative points of sale at stores, supermarkets WinMart, WinMart+, WIN, and hundreds of Phuc Long stores across the nation, Wintel has a dense system of touch points and direct purchase experience points, allowing access to a group of trendy young customers and housewives with a technological lifestyle and smart consumption.

In addition, Wintel's use of VNPT's infrastructure, which includes 60,000 broadcasting stations nationwide, is a major plus. According to Speedtest's report for the third quarter of 2023, among the three largest network operators in Vietnam, VNPT has the fastest average download speed. This aids in ensuring a stable connection for entertainment experiences, which is a major deciding factor for young customers when selecting telecommunications services.

Wintel expects to continue expanding after achieving initial success in acquiring a substantial number of subscribers in a short period and gaining a somewhat solid brand positioning in the minds of consumers. Masan Group's ecosystem provides Vietnamese consumers with a new telecommunications connection experience and digital utilities in consumption, finance, and smart technology.

PV