The International Quality Award honors the Vietnamese producer of clean, fresh milk.

DNHN - The owner of TH true MILK fresh milk brand has just been awarded the Global Performance Excellence Award (GPEA) 2021 in the highest category - WORLD CLASS AWARD - for large production.

GPEA is an internationally recognized award for quality, to honor businesses with excellent performance in production and business, affirming a new approach to management principles. The award was established by the Asia-Pacific Quality Organization (APQO) in July 1999.

Being honored in the top prize category in the GPEA award system, TH had to demonstrate “World Class” quality and excellence in all production and business processes and activities, rigorous evaluation of the leading economic and technical experts in Asia and the world. In 2021, TH is one of two Vietnamese enterprises honored with this award.

There are 7 criterias that the GPEA top award winning businesses need to demonstrate the level of quality and excellence and excellence in their operations, which are: The role of leadership; Strategic planning; Customer-oriented; Measure, analyze and manage knowledge; Orientation of human resource management; Operational process management; Operation results.

To be nominated for the GPEA award, organizations and businesses in the Asia-Pacific region also need to meet the mandatory condition of winning the National Quality Gold Award in the host country, and must be approved by National Quality Manager (in Vietnam, the Ministry of Science and Technology).

The GPEA Awards 2021 (26th) ceremony was held online by APQO in collaboration with the Australian Quality Organization on October 1. 

This is a worthy reward for TH true MILK's comprehensive efforts in improving production and business efficiency, applying advanced management systems, building a clean and natural food ecosystem and pursuing Sustainable Development.

Speaking to receive the award online, Ms. Thai Huong, Founder, Chairman of the TH Group's Strategy Council shared: “ TH was awarded the GPEA award is a worthy appreciation for its vision, mission and important achievements TH has achieved. It is always towards the best health care for the community, creating an ecosystem in the clean and completely natural food industry in the direction of combining Vietnamese wisdom - Vietnamese natural resources - The world's terminal technology, and at the same time develop sustainably with the principle of 'Treasure Mother Nature, she will give you everything'. This is also the trend that the world food industry is moving towards.”

Before winning the Asia-Pacific International Quality Award in the top category of WORLD CLASS, TH has consistently pursued 5 core values: "For True Happiness", "For Community Health", "For Community Health". Community", "Completely from nature", "Environmentally friendly - thinking out of the box" and "Harmony of interests". Meeting the urgent need of society for a source of clean fresh milk for Vietnamese children, produced in a closed manner on the Vietnamese soil, the TH true MILK brand of clean fresh milk was born and affirmed the value of the word "true" for the past 12 years.

As the name of the GPEA highest award – WORLD CLASS, the manufacturer TH true MILK is considered to have achieved “world class” with international quality and leading modern processes.

TH's cluster of high-tech closed dairy farms has a herd of 45,000 cows, an area of ​​​​8,100 hectares of raw materials, once achieved the record of Asia's largest high-tech dairy farm in 2015 and most recently, December 2020 continues to set a record for the cluster of dairy farms focusing on high technology application with the largest closed production process in the world (certified by the World Records Union).

TH true MILK fresh milk product currently accounts for about 43% market share in the fresh milk segment in Vietnam.

Along with clean fresh milk, TH has built a synchronous brand name for products such as: TH true NUT premium nut milk; TH true WATER pure drinking water; TH true JUICE juice; TH true RICE roasted rice water… with a completely natural beverage orientation, with a natural sweetness that contributes to the reduction of non-communicable chronic diseases, good health, and increased resistance. TH's ecosystem of clean, organic and healthy products will provide everything that every family's kitchen needs to take care of the health of the community in the best way.

As of June this year, TH has more than 100 products, participating in nearly 20 large and small product segments in the dairy and healthy beverage market. In recent years, TH has always maintained a double-digit growth rate - higher than the general growth rate of the industry. In particular, in 2020-2021, although the Covid-19 epidemic greatly affects the economy and purchasing power, TH's products are still loved and appreciated by consumers.

APQO – Organizer of the GPEA Awards is a non-profit organization that brings together top-quality organizations in the Asia-Pacific region. APQO's governing body includes representatives from: Australia, Saudi Arabia, Canada, Chile, China, India, Indonesia, Korea, Malaysia, Mexico, Nepal, Russia, New Zealand, Pakistan, Philippines, Singapore, Sri Lanka, Thailand, USA, UAE and Vietnam. APQO is headquartered in New Zealand and has an Operations Support Office in Colombo, Sri Lanka.

Over the past 22 years of GPEA's history, Vietnam has had 52 award-winning enterprises. TH Dairy Foods Joint Stock Company is the first dairy company in Vietnam to win the GPEA WORLD CLASS award.

An Nguyen