The Super Connector’s Playbook: The art of building soft power in the age of connection

DNHN - In an era where technology is merely a tool, speed is no longer the ultimate edge, and attention has become the scarcest asset. Extraordinary success belongs not to those who are the smartest, but to those who are the most trusted.

The Super Connector’s Playbook by Lirone Glikman is a strategic manual for anyone who aspires to build lasting influence through authentic, intelligent, and purposeful connections.

When we think of personal power in the digital age, our minds often turn to high-profile leaders, unicorn founders, or individuals with millions of followers. Yet behind the spotlight lies an ecosystem quietly woven by “connectors,” those who patiently cultivate strong networks, nurture meaningful relationships, and transform trust into opportunity. That is why Lirone Glikman’s The Super Connector’s Playbook has emerged as one of the most essential strategy books of 2025 for entrepreneurs, senior executives, and the global startup community.

The author, Lirone Glikman, is a global advisor in professional relationship development, having worked with Fortune 500 corporations, United Nations organizations, and national governments. Drawing on experience across more than 20 countries and thousands of hours of coaching entrepreneurs, diplomats, and communication leaders, Glikman distills her foundational Human Factor Framework in this debut work. This six-step system helps readers cultivate influence through genuine, effective, and strategic relationships.

At the heart of the book lies the principle: “Connect not to please, but to create value.” Glikman shows readers how to identify the right people for the right goals, how to build a personal brand rooted in authenticity, and how to tell meaningful stories rather than hollow slogans. She provides step-by-step guidance on turning strangers into acquaintances, acquaintances into allies, and allies into strategic partners. Above all, she reveals how to sustain a resilient network in a world where forgetfulness comes faster than a screen swipe.

Far from rejecting technology, The Super Connector’s Playbook offers practical guidance on leveraging AI, LinkedIn, relationship management tools, and digital platforms to accelerate influence. But rather than promoting spam emails, mass connections, or loud events, Glikman champions the power of making deeper impressions on fewer people over shallow interactions with many. It is a philosophy of “mindful action” every modern leader needs to embrace.

Beyond inspiration, the book offers concrete exercises ready to be applied in daily work: how to initiate meaningful conversations, craft strategic introductions, and maintain connections over milestones in time. Glikman delivers this with clarity, nuance, and incisive precision.

One of the book’s most striking themes is the elevation of sincerity as a new “strategic weapon.” In a world awash with noise, performative marketing, and brand façades, Glikman underscores that authenticity, transparency, and empathy are the true pillars of soft power. Not through manipulation, but through real value, readers are taught to build relationships that endure and inspire trust.

Perhaps the book’s greatest appeal lies in its seamless blend of high-level strategy and human kindness. It does not turn readers into “headhunters” but into “seed planters of influence”, patient, thoughtful, consistent, and generous givers long before receivers. This is not only a life philosophy, but also a sustainable business foundation: a soft yet powerful weapon for navigating high-stakes negotiations.

More than just a resource for entrepreneurs, this book is indispensable for professionals in communications, HR, startup mentoring, or anyone shaping a personal brand in the digital era. It is a desk companion, a travel partner, and a strategic map for anyone seeking to elevate their standing through the art of connection.

As the author writes: “Every new friend is a door to an entire universe of opportunities. But only those who open the right door for the right reason become true leaders.” This is not only the book’s core philosophy, but also a guiding truth for modern leadership.

With The Super Connector’s Playbook, success is no longer a matter of chance. It becomes the natural outcome of a deliberate process of connection, driven by heart, sustained by intellect, and magnified by authentic value. This is not simply a book to read, but a book to live by. This book will soon be published in Vietnam in Vietnamese. If you’d like to read it right away, you can easily purchase the English version on Amazon.

Lan Huong