The portrait of Nguyen Thai Hai Van, Apple Country Director

DNHN - According to Enterprise & Business, former Grab Vietnam CEO Nguyen Thai Hai Van joined Apple Vietnam in May.

Ms Hai Van will be appointed Country Director at Apple. Ms Nguyen Thai Hai Van has moved on in her career after stepping down as CEO of Grab Vietnam at the end of April.

Nguyen Thai Hai Van joined Grab in November 2019 and was named CEO of Grab Vietnam in February 2020. She is Grab Vietnam's first female CEO. Nguyen Thai Hai Van joined Grab Vietnam after 17 years at Unilever Vietnam, where she was responsible for developing commercial strategies and organizing marketing efforts for a diverse variety of Unilever Vietnam product lines throughout South and Southeast Asia.

In the early 2000s, Nguyen Thai Hai Van graduated from the Foreign Economic Relations, Foreign Trade University in Ho Chi Minh City. At the time, Hai Van was one of the first persons to be recruited into Unilever's management trainee program, as foreign consumer goods companies began to arrive in Vietnam.

Ms Van has vast expertise in developing commercial strategy and directing marketing efforts for Unilever Vietnam and Unilever Southeast Asia goods. Hai Van is also a member of the Vietnam Mobile Marketing Association's board of directors (Vietnam Mobile Marketing Association).

Hai Van's career has evolved in tandem with the fast-moving consumer goods (FMCG) industry. She and her colleagues learnt about people's wants and lifestyles, and they helped create new product lines to assist better the lives of each family.

"I consider myself extremely fortunate to have never been branded as female or male, therefore making me a priority or a priority." "I believe that is the most humane and effective method of judging a person." Van's approach to working with future generations has been inspired by this mentality. According to Hai Van, Forbes Vietnam

Hai Van realizes that the career accomplishments she has today resulted from her understanding of herself. Hai Van's quality of life management abilities alters as she takes on more tasks and has a busy personal life with a family and two children.

When asked why he left the sector of fast-moving consumer goods (FMCG) to focus on a technological super application with the main segment of ride-hailing, Hai Van once told the press: "Working at Unilever for 17 years, with unique features Offering things that are useful and related to daily life is the nemesis of the fast-moving consumer goods business. I spend a lot of time meeting, engaging with, and visiting individuals in places ranging from the kitchen to the bathroom to the table to truly grasp how they live, what to expect, and what to be scared of ".

"All of those experiences have fueled my desire to improve the quality of everyday living through practical items. That is also why I was drawn to Grab. In a relatively short period (almost 6 years), Grab has almost completely transformed people's travel habits in Vietnam, making many people's lives considerably more convenient."

Hai Van has led Grab Vietnam during the unpredictable and tough era of the COVID-19 epidemic, resulting in tremendous development for Grab's company in Vietnam "Grab Vietnam stated.

Hai Van enjoys yoga and spends a lot of time with her family climbing mountains, travelling to the forest, and doing other outdoor activities. "I always feel that if I love my body and want it to stay sharp and useful for a long time, I must know how to properly care for it," Hai Van explained.

Hai Van stated that he has done two things that have shown to be beneficial in changing the quality: The first step is to recruit and work with a diverse team of personalities and perspectives. Hai Van focuses on maximizing the team's strengths and diversity.

"It was the most significant development in my life as a leader."

The second factor is discipline.

"I am greedy for life; I want to accomplish a lot of things," Hai Van stated. I don't want to spend my energy or time on things that aren't relevant to the goals I've set for myself."

Hai Anh