Mena Gourmet Market signed strategic partnership with Ngoc Duy Group, Da Dream Farm

DNHN - This collaboration is expected to lay the foundation for a sustainable agricultural ecosystem, affirming the position of Da Lat’s agricultural products in the national market.

In Da Lat City, Mena Gourmet Market, a premium supermarket chain, has officially signed a strategic partnership with Ngoc Duy Group and Da Dream Farm. This agreement paves the way for high-quality agricultural products from Da Lat to be distributed nationwide through Mena Gourmet Market’s network. 

The event also saw the participation of the Young Entrepreneurs Association (YBA) of Lam Dong, which plays a crucial role in promoting business connectivity, training, and the development of farming technology, with a particular focus on organic and sustainable products. 

The association has proactively supported these efforts through several initiatives: Trade connectivity: Linking local suppliers with modern distribution systems to expand market access. Value chain development: Enhancing training and applying advanced technology in production, with an emphasis on organic products. Technology investment: Providing modern machinery and equipment to improve the quality and value of agricultural products. 

Mr. Phạm Nguyễn Ngọc Duy, CEO of Ngoc Duy Group and Chairman of YBA Lam Dong, emphasized: “The partnership with Mena Gourmet Market enables us to expand our market and enhance the value of Da Lat’s agricultural products. At the same time, we remain committed to supporting local farmers and businesses in technology and innovation, aiming for sustainable agricultural development.” 

From Da Dream Farm, Ms. Lê Thị Minh Tâm, Sales Director, shared: “We are thrilled to collaborate with Mena Gourmet Market to bring high-quality products from Da Lat to consumers. Mena’s modern distribution system will ensure that our products reach consumers in the best possible condition.” 

Mr. Nguyễn Ngọc Quý, COO of Mena Gourmet Market, affirmed: “This partnership is part of our strategy to build a sustainable consumer ecosystem while delivering exceptional value to our customers by partnering with reputable players in Da Lat.”

Beyond product distribution, Mena Gourmet Market also commits to supporting brand promotion for its partners through modern retail channels such as supermarkets, e-commerce, and trade promotion events. This not only helps local producers expand their markets but also improves farmers’ livelihoods and drives economic growth in Da Lat.

Thanh Binh