Phuc Long joined cashless payments

DNHN - Phuc Long continues to assert its pioneering position in the F&B industry by participating in Vietnam Card Day 2024 with the theme “Chill Life, Cool Payment.”

Nearly 50% of customers use cashless payments

Vietnam Card Day 2024 is an annual event organized by Tien Phong Newspaper, the National Payment Corporation of Vietnam (NAPAS), and the Payment Department of the State Bank of Vietnam (SBV). The event attracts thousands of participants, including leading businesses across the country, with the key goal of promoting cashless payments and building a modern, convenient society.

At Vietnam Card Day 2024, Phuc Long not only showcased its renowned tea and coffee products, developed over more than 50 years, but also conveyed a message of sustainable development, blending traditional values with modern trends. Signature products like whole-leaf tea, coffee beans, and tea bags displayed at Phuc Long's booth drew significant attention. According to Phuc Long’s statistics, nearly 50% of orders at its stores are currently paid through digital methods, and this percentage is expected to grow. The adoption of digital payment technology not only optimizes operational processes but also creates a fast, convenient customer experience, reflecting a significant shift in consumer habits and the preferences of modern customers.

At the event, Phuc Long also held a “Lucky Draw” program with a chance to win three months of free Phuc Long drinks, attracting many young participants. The program added to the event's vibrant atmosphere, helping the brand connect more closely with its youthful, dynamic customer base. This group is a key focus for Phuc Long as the company continually improves and implements modern payment solutions.

Gen Z – A potential customer generation

According to a report by Morgan Stanley, 80% of Gen Z now use digital banking via smartphones. Aged between 25 and 40, this group represents a large potential customer base with a strong influence on future cashless payment trends. Technology and convenience are key factors shaping Gen Z's spending behavior, especially in the F&B sector. Understanding this, Phuc Long continuously innovates to provide comprehensive digital experiences that meet the needs of these modern consumers.

With over 50 years of development, Phuc Long is not only a familiar tea and coffee brand to the Vietnamese but also a symbol of the fusion between tradition and modernity. Phuc Long’s participation in Vietnam Card Day 2024 is an opportunity for the brand to continue delivering this message. Phuc Long remains at the forefront of innovation, maintaining quality, and keeping pace with new consumption and modern payment trends to better serve its customers.

PV