Tourism will bounce back strongly in the new normal

DNHN - Along with the National Tourism Year 2022 Opening Ceremony, we anticipate that a series of tourist events throughout the year will serve as a critical lever and opportunity for the tourism sector to accelerate and break new ground.

Controlling the epidemic is a prerequisite to reopening, recovering and strongly promoting tourism development in the new situation.

The Prime Minister expressed: "The opening ceremony of the National Tourism Year 2022 with the theme "Quang Nam - A green tourism destination" is very meaningful when it is held at Hoi An Memories Island, Quang Nam."

Firstly, continue to consistently develop tourism into a spearhead economic sector, linking tourism development with conservation and promotion of heritage values and national cultural identity.

In particular, tourism development must be closely and effectively linked with conservation and promotion of heritage values and national cultural identity - a very important task directed by General Secretary Nguyen Phu Trong and emphasized at the National Cultural Conference.

We need to build great international tourism brands with Vietnamese identity, associated with the sacred and heroic land, with a unique cultural identity and friendly and kind Vietnamese people.

Actively recruiting, fostering, and ensuring the quantity and quality of human resources to meet the new needs of tourists in the post-COVID-19 context.

This is an inevitable trend in the world today with the goal of moving towards the formation of a smart tourism ecosystem that connects entities from tourists, service providers and state management agencies... actively join hands to build a green tourism environment.

Strengthen the coordination between local authorities, businesses and residential communities at the destination to ensure security and order, safety for tourists, environmental landscape, sanitary and epidemiological; ensure cultural and civilized behavior in tourist areas and spots.

Building a breakthrough policy for tourism to develop stronglyThird ,  maximize potentials and advantages, promote linkages and cooperation between localities and regions, form a chain of destinations and promote the creative power of each person in the region to create synergy for tourism development. 

Building breakthrough mechanisms and policies, bringing Vietnam's tourism to strong development, competing with other countries in the region and the world.

Focus on promoting experience and comparative advantages in cultural and natural heritages; system of festivals and craft villages; historical traditions and ecological - humanistic values typical of each region, each locality... to form rich, unique and diverse tourism products.

Fourth, it is necessary to be proactive, flexible and further promote the opening of the international tourism market in association with safe and flexible adaptation in the context of the new normal, ensuring safety, science and appropriateness.

In the new context, it is necessary to restructure the tourist market to focus on promoting and promoting potential markets and renewing tourism products to match the trend of the world after COVID-19.

At the same time, focus on building tourism culture and civilization, encouraging each citizen and each tourist to have a responsibility to join hands to build a civilized, friendly and sustainable green tourism ecosystem.

Sixth, central ministries and branches need to coordinate and cooperate closely with provinces and cities , create favorable conditions and promptly remove difficulties in tourism activities and attract investment; promote socialization, public-private cooperation in the operation and development of the tourism industry, promote other industries to develop together, create jobs for people in their own land and homeland, contribute to reduce poverty, actively transform the economic structure, contribute to creating a new face for the country and its homeland. 

Continue to research and propose a number of mechanisms and policies to support and promote tourism activities, businesses and the tourism industry in general.

Promote communication and strongly promote Vietnam's tourism to the world in many different channels and forms.

At the same time, The Vietnamese government has identified the theme of 2022 as "Unity and discipline, proactive adaptation, safety and efficiency, recovery and development", the Prime Minister emphasized.

Along with this common theme, the key "keywords" of Vietnam's tourism in 2022 and the coming period will be:  Peace, cooperation, development, greening, safety, friendliness, digitalization , connect .

On this occasion, Prime Minister Pham Minh Chinh praised the Ministry of Culture, Sports and Tourism, Quang Nam province and localities for making great efforts in the past time to carry out tourism promotion activities and programs on the Internet.

Tran Manh