Total revenue of 5 e-commerce platforms estimated at 156 trillion VND in the first half of 2024
- 155
- Digital
- 15:09 05/07/2024
DNHN - It is forecasted that in the last months of 2024, online shopping platforms will continue to have many opportunities for strong growth.
According to statistics from the e-commerce data platform (Metric), in the first 6 months of 2024, the total revenue on the 5 major e-commerce platforms, including Shopee, Lazada, Tiki, Sendo, and TikTok Shop, is estimated to reach 156 trillion VND, equivalent to 6 billion USD. Among these, Shopee continues to lead with 67.9% market share.
The latest report from NielsenIQ Vietnam on the shopping behavior of Vietnamese consumers shows that the frequency of online shopping has doubled compared to 2023. On average, each person shops online nearly 4 times a month and spends more than 8 hours a week shopping online. This frequency is almost double the monthly supermarket shopping frequency of Vietnamese people.
According to the report, on average, each person uses 3.2 platforms to shop online, with mobile phones being the most used device, accounting for 94% of total purchases.
The three most purchased categories are food, beverages, and cosmetics. Following these are fashion - sports, home care and technology, mother and baby products, along with digital services such as subscription services, online bookings, and goods transportation. It is forecasted that in the last months of 2024, online shopping platforms will continue to have many opportunities for strong growth.
Notably, low prices are no longer the most decisive factor in online shopping behavior. The two most concerning reasons are buying to stock up for family consumption (25%) and for immediate dining needs (21%).
P.V
Related news
#Digital commerce
Using AI to attract customers on social media
How to use artificial intelligence (AI) in social media marketing to increase sales and customer satisfaction? Senior lecturers in Digital Marketing from RMIT University share some insights.
TikTok breakthrough in the race to capture e-commerce market share
An important factor contributing to TikTok's success is the livestream feature. This feature has attracted a large number of users and significantly contributed to TikTok's sales.
Vietnam emerges as the fastest-growing e-commerce market in the region
Vietnam leads the growth trajectory with a GMV increase of 52.9% year-on-year. Thailand follows with a growth of 34.1% year-on-year.
Đọc thêm Digital
Viettel collaborated with Ericsson to promote the deployment of 5G networks
Viettel has partnered with Ericsson to jointly build a robust digital infrastructure, creating superior connectivity with 5G technology, bringing significant benefits to customers.
How to develop secure electronic contracts?
The forum to support businesses in digital transformation and e-commerce development is taking place on October 15, featuring new perspectives and providing strong motivation for companies to quickly adopt secure electronic contracts.
Significant drop in fraud cases following nearly three months of biometric authentication implementation
According to statistics from banks, the implementation of biometric authentication regulations has effectively deterred high-tech criminals from using personal accounts for money transfers.
Digital transformation in the retail industry – Towards sustainable development
The retail industry is entering the digital age. For sustainable development, businesses need to effectively combine digital technology with sustainable development goals.
AI applications driving sustainable Tourism in Khanh Hoa
On September 7th in Nha Trang City, the Nha Trang - Khanh Hoa Tourism Association, in collaboration with EduX Global Institute and TMA Technology Group, organized a seminar titled "AI and Digital Transformation Solutions for Khanh Hoa Tourism."
Ho Chi Minh City allocated funding to support small and medium enterprises in digital transformation
Ho Chi Minh City will provide support to small and medium enterprises (SMEs), cooperatives, and business households that meet the criteria as per regulations, with solutions and funding for digital transformation.
Safety in the era of artificial intelligence boom
On September 5, 2024, the "Safety in the Era of Artificial Intelligence Boom" seminar, organized by the Southern Digital Communications Association (SVDCA) and Cafeso Club, attracted numerous businesses and leading experts in artificial intelligence.
Launch of the MEMETOON project - an online comic service built on blockchain technology
This project aims to apply blockchain technology in practice to protect authors' copyrights and the future of graphic design and character creation.
State Bank of Vietnam warned of phishing attacks disguised as official emails
On August 23, the State Bank of Vietnam (SBV) issued a warning about a recent phishing scam where fraudulent individuals impersonate the SBV by sending fake emails to lure recipients into clicking on malicious links.
Vietnamese users pay special attention to security when using OTT applications
But the trend of using OTT applications among Vietnamese people also requires certain conditions, with evidence showing that not all software can succeed in the Vietnamese market.