- THE MOUTHPIECE OF THE VIETNAM ASSOCIATION OF SMALL AND MEDIUM ENTERPRISES
How to use artificial intelligence (AI) in social media marketing to increase sales and customer satisfaction? Senior lecturers in Digital Marketing from RMIT University share some insights.
Vietnam leads the growth trajectory with a GMV increase of 52.9% year-on-year. Thailand follows with a growth of 34.1% year-on-year.
An important factor contributing to TikTok's success is the livestream feature. This feature has attracted a large number of users and significantly contributed to TikTok's sales.
As 2025 begins, Vietnam’s food delivery market is expected to remain highly concentrated, with only a few platforms dominating the space unless new players enter the fray.
Lazada is currently headquartered in Singapore and operates in 6 Southeast Asian countries, aiming to reach 300 million customers by 2030.
E-commerce in Vietnam continues to grow rapidly but faces intense competition and rising costs, forcing businesses to optimize strategies and technologies to maintain profitability.
The online pharmaceutical business is becoming a crucial issue among experts and regulators.
In the context of rapidly developing e-commerce, managing product quality on digital platforms such as social networks and e-commerce marketplaces has become an urgent issue.
Online shopping through the internet and various platforms has become a common trend, saving consumers time and increasing convenience. Consequently, retail e-commerce continues to grow robustly.
It is forecasted that in the last months of 2024, online shopping platforms will continue to have many opportunities for strong growth.
Livestreaming activities emerged years ago as a new online phenomenon and surged during the Covid-19 pandemic. How to manage the livestream industry effectively remains a crucial question.