- THE MOUTHPIECE OF THE VIETNAM ASSOCIATION OF SMALL AND MEDIUM ENTERPRISES
Online shopping through the internet and various platforms has become a common trend, saving consumers time and increasing convenience. Consequently, retail e-commerce continues to grow robustly.
Cross-border e-commerce allows Vietnamese businesses to access large international markets with huge potential consumer bases. Participation in cross-border e-commerce opens up new opportunities to expand business scale and increase sales.
Vietnam is gradually shifting to a digital economy in which cross-border trading is becoming the core factor, an official from the Ministry of Planning and Investment (MPI) told a webinar on e-commerce held on March 22.
Vietnam leads the growth trajectory with a GMV increase of 52.9% year-on-year. Thailand follows with a growth of 34.1% year-on-year.
It is forecasted that in the last months of 2024, online shopping platforms will continue to have many opportunities for strong growth.
An important factor contributing to TikTok's success is the livestream feature. This feature has attracted a large number of users and significantly contributed to TikTok's sales.
