• THE MOUTHPIECE OF THE VIETNAM ASSOCIATION OF SMALL AND MEDIUM ENTERPRISES

#Digital commerce
Total revenue of 5 e-commerce platforms estimated at 156 trillion VND in the first half of 2024

Total revenue of 5 e-commerce platforms estimated at 156 trillion VND in the first half of 2024

It is forecasted that in the last months of 2024, online shopping platforms will continue to have many opportunities for strong growth.

Using AI to attract customers on social media

Using AI to attract customers on social media

How to use artificial intelligence (AI) in social media marketing to increase sales and customer satisfaction? Senior lecturers in Digital Marketing from RMIT University share some insights.

TikTok breakthrough in the race to capture e-commerce market share

TikTok breakthrough in the race to capture e-commerce market share

An important factor contributing to TikTok's success is the livestream feature. This feature has attracted a large number of users and significantly contributed to TikTok's sales.

Vietnam emerges as the fastest-growing e-commerce market in the region

Vietnam emerges as the fastest-growing e-commerce market in the region

Vietnam leads the growth trajectory with a GMV increase of 52.9% year-on-year. Thailand follows with a growth of 34.1% year-on-year.