Thanh Hoa Enterprises strive toward the Japanese potential market

DNHN - Recognizing Japan as both a potential market and the most finicky market in the world, Thanh Hoa Enterprises are working to improve product quality standards to conquer this challenging market.

Due to many favorable mechanisms in trade cooperation between the two countries, the import and export turnover of Vietnam - Japan has increased in recent years and is projected to reach nearly 50 billion USD in 2022, making Japan Vietnam's fourth largest trading partner, with Vietnam's exports to Japan reaching nearly 25 billion USD.

Particularly, Thanh Hoa has 35 companies exporting goods to the Japanese market, with garments, leather shoes, seafood, handicrafts, packaging, and granular sulfur being the principal exports... In 2022, the export turnover of Thanh Hoa companies to the Japanese market exceeded 185 million USD, representing 3.4% of the province's export value.

Garments and footwear are the main contributors to the current export turnover in the Japanese market. In 2022, Sakurai Vietnam Co., Ltd. surpassed $77 million, Annora Vietnam Shoe Co., Ltd. surpassed $16 million, Aleron Vietnam Shoe Co., Ltd. surpassed $14.1 million, and Norura Thanh Hoa Co., Ltd. surpassed $12 million.

In addition, the introduction of new products to your country's market, such as a variety of seafood products, foods, and building materials, contributes to the diversification of the portfolio of consumer goods. Vietnam must be followed by VAS coiled steel products of VAS Nghi Son Group Joint Stock Company on the Japanese market. With a presence in the Japanese market, VAS has become the second Vietnamese steel brand in this notoriously competitive market. To meet the requirements of Japanese partners, according to a representative of VAS Group, enterprises have strictly controlled the quality of steel from input to output by ISO 9001: 2008 quality management system standards and other standards. international quality standards consisting of the Japanese standard (JIS) and the American standard (ASTM).

Additionally, seafood is a strength of Thanh Hoa Enterprises. Numerous businesses, such as Long Hai Seafood Processing and Transport Trading Joint Stock Company (Nghi Son town) and Thanh Hoa Seafood Import-Export Joint Stock Company (Le Mon Industrial Park - Thanh Hoa City), have researched and connected to export products to the Japanese market.

Ms. Trinh Thi Cuc - Director of Thanh Hoa Seafood Import Export Joint Stock Company, spoke about her efforts to find and conquer the Japanese market. "Japan is a market with a great deal of potential for products, especially prawns and fish. Not only is the value of goods exported to Japan greater than that of many other markets, but enterprises must also comply with stringent Japanese standards throughout the production process, from farming to processing and transport. There are numerous chances and lessons to "grow up" in the international market. Once enterprises have successfully conquered the Japanese market, they will be much more convenient and conform to the standards of a variety of other markets. Our company has now invested in the completion of a fish fillet processing plant and is searching for markets to export saba and salmon fillets to Japan shortly.

On the Japanese side, in response to the trend of securing and stabilizing supplies, numerous companies have decided to establish or expand factories in Vietnam. According to a survey conducted by the Japan Trade Promotion Organisation (JETRO), one out of every three Japanese businesses surveyed intends to invest in Vietnam shortly, and up to seventy percent of Japanese businesses investing in Vietnam intend to expand. This is an opportunity for Thanh Hoa enterprises to expand their business market, as well as an opportunity for Thanh Hoa to solicit investment from "rising sun" country partners.

Ngoc Lam