Opportunities from the world's largest import markets for fruits and vegetables

DNHN - The global fruit and vegetable import market offers attractive opportunities and requires agricultural enterprises in Vietnam to exert constant effort.

In the global context of the fruit and vegetable import market, major countries such as the European Union, the United States, China, the United Kingdom, and Canada each present Vietnamese agricultural products with unique opportunities and challenges.

Statistics from the Ministry of Industry and Trade's Import-Export Department indicate that the EU is the largest import market for fruits and vegetables, followed by the United States, China, the United Kingdom, and Canada. However, Vietnam's share of imports into these markets is still small in comparison to the total import value. To increase exports and develop markets, businesses must focus on meeting quality, food safety, and sustainable production requirements and mastering each country's regulations and standards. market.

The United States, with its potential for over $46 billion per year in undemanding vegetables and fruits, creates opportunities for countries to export agricultural products, including Vietnam. Although the remote location can make transportation difficult, the supply of fresh fruit to the U.S. market remains competitive with effective management. It is essential that the products are of high quality, adhere to safe food standards, and are produced using sustainable methods.

Due to the geographical proximity of the Chinese market, it is easier to transport fresh fruits and vegetables here. China imported vegetables and fruits worth $13.7 billion in the first half of 2023, up 6.8% year-over-year. This paves the way for Vietnamese agribusinesses to demonstrate superior competitiveness by providing fresh produce, adhering to quality standards, and cooperating effectively with Chinese partners. Country.

However, the import market is both an opportunity and a formidable obstacle. Businesses that export fruits and vegetables face intense competition from other exporters, and meeting the quality and food safety requirements of each market requires substantial investments in technology, management, and regulatory compliance.

In addition to infrastructure, logistics, and supply chain management, market penetration is hindered by other factors. To increase its competitiveness, Vietnam must concentrate on enhancing its storage and transportation technology, establishing a quality management system, and enhancing brand promotion to ensure that Vietnamese agricultural products reach consumers. providing global consumers with the highest quality.

The global fruit and vegetable import market offers attractive opportunities and requires agricultural enterprises in Vietnam to exert constant effort. To be successful, businesses must take advantage of the market's opportunities while overcoming obstacles by enhancing product quality and creating sustainable value on the global market.

P.V (t/h)