Lê Thị Hồng and her journey from bank branch manager to successful businesswoman

DNHN - After many years working in the financial and banking sector, with great ambitions, Lê Thị Hồng (Pinky Le) decided to quit her job at the bank to take a new direction for herself and become a successful businesswoman.

A solid start

Businesswoman Lê Thị Hồng (Pinky Le) started in the field of finance and banking. Through continuous efforts, she constantly learned and honed her professional knowledge and development skills to elevate herself daily. Setting high goals to achieve many accomplishments in her work, she gradually attained the position of Branch Director at Saigon Commercial Joint Stock Bank (SCB). Not only managing and leading the human resources team, Pinky Le always had intelligent plans and strategies and made important financial decisions, contributing to the bank's development.

After many years in the financial and banking industry, with big ambitions, Pinky Le decided to resign from the bank to take a new turn, opening up a new path. She wanted to create something that brought a lot of value and personal imprint.

A new adventure began. She invested in opening a chain of purple coffee shops named Pinkle Coffee, a place not only to enjoy coffee but also to relax, create, and socialize. The purple color became the characteristic color of this coffee chain, bringing a cozy and novel feeling to customers.

Not stopping at coffee, Pinky Le continued to expand into the fashion field with the brand Pinkle Dress - renting high-end designer dresses. Pinkle Dress provides sophisticated and luxurious outfits for businesswomen on special occasions. With a keen aesthetic eye and careful selection to ensure quality, paying attention to every small detail, Pinky Le turned her shop into a favorite destination for businesswomen from many provinces and cities.

Currently, Pinky Le serves as CEO of Dio International Aesthetics. With a humble spirit, not afraid of difficulties, and a relentless learning spirit, she participated in many intensive training courses to improve professional skills. Under her leadership, Dio International Aesthetics has achieved many successful milestones and become one of the reputable addresses in the aesthetics industry.

Pinky Le once shared: "For me, ethics and credibility are always valued and are the foundation for all development in human personality, life, and all the fields I do business in. I can work day and night to make money but have never been troubled by money. At Dio International Aesthetics, all products are carefully selected for standards, quality, clear origins, with highly skilled doctors and well-trained professional technicians who have practice certificates in aesthetics, aiming to bring customers a wonderful, safe, and reasonable experience. My motto: Business should not leave behind bad karma. I will always learn and develop further to bring leading advanced technologies to Dio International Aesthetics. Pinky Le hopes to have many opportunities to bring everyone wonderful experiences, care, and treatment for the body and skin to thoroughly overcome skin defects, helping women confidently shine."

At nearly 40, Pinky Le still maintains a youthful, ageless face and is always full of energy. Her youthfulness not only comes from her appearance but also from her positive spirit and passion for work. Pinky Le always believes that age is not a barrier, and each day is an opportunity to learn and grow. The message Pinky Le wants to convey to everyone is, "Let's be beautiful from the inside out."

Pinky Le's story is not only a personal journey but also an inspiration for many young people. Pinky Le proves that with determination and passion, anyone can change their life and create their own career path. Pinky Le has been and continues to write new chapters in her life, bringing positive values and inspiration to the community.

Hanh Nguyen