Entrepreneur Bui Xuan Hien and the journey of building Long Thanh Phat transport brand

DNHN - Over 14 years of development and growth, Long Thanh Phat Transport Service Trading Co., Ltd. has gradually established itself as one of the leading transport brands in Vietnam. The man behind this success is Director Bui Xuan Hien.

14 years of brand building

Before founding the company, entrepreneur Bui Xuan Hien had many years of experience working in various transport companies. Seeing the great and diverse potential for development in the transport industry, he was determined to establish a business with his own brand. On October 4, 2010, Long Thanh Phat Transport Service Trading Co., Ltd. was officially born in his hometown of Long Thành, Đồng Nai.

Since its establishment, Long Thanh Phat has become a reputable provider of domestic and international transport services in Ho Chi Minh City and throughout Vietnam. The key factors that have helped the company affirm its position include training staff in transport operations and logistics knowledge. Additionally, the company offers competitive prices and is ready to cooperate and share with business partners for mutual development.

With a team of experienced staff and drivers in logistics transport, especially container transport, Long Thanh Phat always meets the stringent requirements of customers. The company's motto is "The customer is always right and deserves the best service." This philosophy has helped the company maintain relationships with major customers such as Sotrans Logistics, Gemadept Shipping, ITL Logistics, and Long Sơn Petrochemicals.

Some successful projects that Long Thanh Phat has participated in include: Song Hau Thermal Power Plant in Can Tho (participated from construction to completion over three years); Hayat Kimya Vietnam Co., Ltd. (Long Thanh Phat has been involved from construction to inauguration and continues to collaborate); Lego Factory in Vsip3 Industrial Park, Binh Duong (transported 300 containers of construction equipment and is nearing completion); Long Sơn Petrochemical Plant in Ba Ria - Vung Tau (collaborated from construction to operation).

Experience, business strategy and resilience

Entrepreneur Bui Xuan Hien shared that in the early days, the company faced numerous challenges as customers were unaware of the company and goods were unstable. Despite the critical role of road transport in modern society and the overall economy, the transport industry faces challenges such as increasing traffic volumes and high demands for safety and freight efficiency.

Particularly, the post-COVID-19 period and the Russia-Ukraine conflict in 2022, with rising oil prices, posed significant challenges to the transport sector, including Long Thanh Phat. Through these storms, entrepreneur Bui Xuan Hien learned valuable lessons about investing and developing according to global economic cycles, investing at the right time, optimizing costs, and applying digital transformation in production and business. With determination to build a brand, Long Thanh Phat has earned credibility and recognition in the market.

"To adapt and maintain its position, Long Thanh Phat Transport has applied modern technology in its operations such as Transport Management System (TMS), GPS vehicle tracking, and other management applications. The company also closely manages fuel consumption and enhances service quality to satisfy customers, thereby increasing competitive advantage. In particular, the company has expanded its vehicle yard in Phu My, Ba Ria - Vung Tau, and plans to open a depot combined with a warehouse in Cai Mep", shared entrepreneur Bui Xuan Hien.

The owner of Long Thanh Phat Transport highlighted, the most crucial factor in building a reputable and successful transport company is dedication and expanding relationships. When working with integrity, customers will appreciate and recommend partners to you.

From now until 2030, Long Thanh Phat aims to become the leading logistics service provider in the southern region, expanding across the country and to Southeast Asian countries. The company plans to further develop in Đồng Nai and Bà Rịa - Vũng Tàu and open a branch in Cần Thơ to develop the Mekong Delta region. Long Thanh Phat is also seeking large-scale logistics companies in Asia for future collaboration.

Entrepreneur Bui Xuan Hien expresses his desire for more Vietnamese transport brands to increase the competitiveness of domestic enterprises in the promising logistics industry. For young people dreaming of starting their own business and building their own brand, he advises constant learning and experience accumulation. Training staff in professional skills and excelling in technology are essential for survival and growth, contributing to making Vietnam a strong country, standing shoulder to shoulder with world powers by 2045, as taught by beloved President Ho Chi Minh.

Van Nguyen