In the first half of 2023, several international brands will have "landed" in Vietnam.

DNHN - In 2023, Vietnam is anticipated to have one of the fastest economic growth rates in the world, at 6.3%. This occurrence compels major corporations to prioritize market expansion in Vietnam.

In recent years, many international fast fashion, accessories, cosmetics, and fast food (F&B) brands that Vietnamese consumers adore have "reunited" in Vietnam. The right of foreigners in Vietnam. With the growth and integration of the global economy, the emergence of international brands in the Vietnamese market has created many new opportunities but also posed numerous challenges.

In the first half of 2023, the following is a list of notable product launches in Vietnam by global market leaders.

1. Michelin Handbook

Michelin Guide is currently regarded as the premier culinary guide in the world; its star ratings assist diners in recognizing the quality of eateries and restaurants.

On the evening of June 6, 2023, Michelin Guide held the first ceremony to award Michelin stars to Vietnamese restaurants. Professional appraisers have arrived in Hanoi and Ho Chi Minh City as of 1 December 2022 to find the finest and most delectable restaurants. They have extensive experience in cuisine, restaurant, and hotel services, and are talented chefs from fifteen different countries.

This is the first time the Michelin Guide has honored restaurants in Vietnam, marking a significant international milestone for Vietnam's culinary scene. This initial step will propel Vietnamese street food to great heights, comparable to the recent achievements of street food in Singapore and Thailand.

2. Apple Store

Apple, a global leader in the smartphone industry, has begun to prioritize the Vietnamese market.

On May 18, 2023, the Apple online store officially opened to serve the shopping needs of Vietnamese consumers. This online store has a customer service team that speaks Vietnamese and enables Apple.com users in Vietnam to easily place orders online.

This is the initial step in the process of enhancing customer service in Vietnam. In addition, consumers in Vietnam will be able to purchase the iPhone and other products simultaneously with consumers in major markets such as the United States, Singapore, Hong Kong, Japan, and Australia.

3. %Arabic

Arabica is a Japanese coffee brand renowned for its use of high-end Slayer coffee machines and minimalist store design. Following their success in Japan, they have expanded into numerous other markets, including Canada, Saudi Arabia, Myanmar, India, Mexico, and Korea, among others. Currently, there are more than 140 stores within more than 140 stores in %Arabica. Twenty countries worldwide.

In February of 2023, %Arabica opened its first store in Ho Chi Minh City, attracting the interest of coffee enthusiasts. The store is furnished with wooden tables, chairs, and floors to create a cozy atmosphere.

4. Lush

Lush is a well-known brand of handmade cosmetics, including fresh masks, bath effervescent tablets, and jelly shower gels. This brand's communication is distinctive in that it does not rely on social media, but rather emphasizes high-quality products that are environmentally friendly, do not require packaging, and are made with vegetarian or vegan ingredients. Vegan diet.

Lush opened its first store in Ho Chi Minh City at the beginning of June. After experiencing success in Ho Chi Minh City, Lush will open a second location in Hanoi in July 2023.

5. Diptyque

In April of 2023, the perfume brand Diptyque officially debuted in Vietnam with a notable opening ceremony. The company's store is situated in a prime location in Ho Chi Minh City's District 1, Diamond Plaza. The company's primary offerings to customers are scented candles and perfumes.

HC