WinCommerce collaborates with CHIN-SU to organize "Brand Week"

DNHN - Leveraging its large-scale advantage with over 3,600 points of sale, WinCommerce has proactively collaborated with strong domestic and international brands to offer quality products at competitive prices and increase benefits for consumers.

Retailer strengthens collaboration with strong brands

Forecasts for the 2024 retail market indicate that the domestic retail market is a “fertile ground” for retailers as the average income of the population continues to rise, the middle class is growing rapidly, and the consumption rate compared to Vietnam's GDP is relatively high compared to other countries in the region, over 70%. However, modern retail channels in Vietnam currently occupy only a modest share compared to countries in the region like Thailand (48%) and especially Singapore (75%). These are potential factors and favorable conditions for the growth and development of modern retail channels in the near future. "In the context where modern retail currently accounts for less than 30% of total retail sales of goods in Vietnam, the growth potential of this segment remains substantial," Vietcap's report states.

Present in 62 provinces and cities across the country, WinCommerce (the company operating the WinMart/WinMart+/WiN chain) boasts a network of over 3,600 points of sale. This is the largest modern retailer in Vietnam with over 50% of the modern retail market share. Each month, the WinMart/WinMart+/WiN chain serves over 30 million shopping visits. Although newly launched in 2023, the retailer's WiN membership program has already attracted over 9 million customers. By implementing partnerships with brands, the WiN Membership program promises to become a personalized marketing platform, bringing brands closer to consumers.

Noteworthy in 2023 and 2024 is the Brand Week program, jointly organized by WinCommerce and leading brands such as Ariel, Lifebuoy, Vinamilk, Neptune… to introduce quality products and attractive promotions to customers.

Chance to own a 2-meter pepper at the “CHIN-SU Hot Sauce Brand Week”

From August 1st to August 7th, WinCommerce in collaboration with Masan Consumer will organize “CHIN-SU Hot Sauce Brand Week” at all WinMart supermarkets and WinMart+/WiN stores nationwide. During this week, the customer with the highest cumulative purchase value of CHIN-SU hot sauce will own a 2-meter CHIN-SU pepper. Additionally, customers can purchase mini CHIN-SU hot sauce for only 5,000 VND with a bill of 99,000 VND at WinMart+/WiN or 199,000 VND at WinMart supermarkets. The combination of two beloved Vietnamese brands promises to bring an enjoyable shopping experience and added benefits to customers.

CHIN-SU is one of Masan Consumer's five "love brands" with revenue exceeding 2,000 billion VND. Most users say they choose CHIN-SU hot sauce because of its delicious, unique flavor, which is completely different from other products, not to mention that it easily combines with various foods depending on the need, enhancing the taste and stimulating the palate. In 2023, CHIN-SU was honored as the "Gold Brand of Youth," based on a survey conducted by Kantar as part of the "HCMC Gold Brand" program, which recognizes brands that have successfully built a positive image and significant influence on the younger consumer generation. This brand also ranks among the top 3 most chosen brands by consumers in 2023, alongside two other 2,000-billion-VND brands of Masan Consumer: Nam Ngư and Kokomi.

Commenting on the cooperation opportunities between retailers and suppliers, a representative of WinCommerce stated: "The opportunity in the Vietnamese retail market is huge, and WinCommerce and its partners are in a golden time to grow revenue through modern retail channels while enhancing the material and living standards of Vietnamese consumers."

PV