Hoa Binh: Signing a cooperation program on promoting new marketing campaign

DNHN - The Standing Committee of the Fatherland Front Committee and the Department of Industry and Trade of Hoa Binh province have just signed a cooperation program to promote the campaign "Vietnamese people give preference to using Vietnamese goods."

From 2020 to 2022, the Standing Committee of the Fatherland Front Committee and the Department of Industry and Trade of Hoa Binh province have actively and effectively coordinated propaganda and mobilization of the people, particularly advising the CVC Steering Committee "Vietnamese people prioritiz using Vietnamese goods" to improve the efficiency and quality of the Geopark in the new situation by Directive No. 03-CT/TW dated May 19, 2021, of the Secretary of the Party Central Committee.

During this time, the Provincial Fatherland Front Committee coordinated the organization of patriotic emulation movements associated with the construction and maintenance of over 3,000 replicated self-management models, self-management models in the field of food safety, identification and boycott of counterfeit goods, fake goods, and low-quality goods associated with CVD.

For the Department of Industry and Trade, numerous activities have been carried out, including receiving 23,222 promotional programs with a total prize value of over 50 billion VND; organizing 3 fairs in 3 districts, and supporting the promotion of distribution of enterprises' goods through "Online Vietnamese stalls" on 3 e-commerce platforms; and receiving 23,222 promotional programs with a total prize value of over 50 billion VND. OCOP products with over 400 booths, nearly 200 participating businesses, and approximately VND 5-7 billion in merchandise sales...

At the signing ceremony, the two parties agreed to and signed a cooperation program containing the following essential components: Strengthening propaganda; implementing trade promotion activities, developing the domestic market, promoting the circulation of goods by traditional and modern methods, expanding the use of e-commerce; implementing measures to protect the interests of consumers, constructing models to assist businesses in bringing quality Vietnamese goods to consumers; organizing a program to identify Vietnamese goods, propagate and introduce selling points; honoring, praising, and rewarding those who have contributed to the development of the Vietnamese economy.

Duc Phuong – Hoa Binh's representative office