Ho Chi Minh city enterprises: up to 100% marketing encourages consumption
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- Enterprise
- 17:44 31/05/2022
DNHN - According to the Ho Chi Minh City Department of Industry and Trade, the "Shopping Season" focused marketing campaign in Ho Chi Minh City in 2022 is being executed by the People's Committee of Ho Chi Minh City plan. This event seeks to assist enterprises in promoting goods consumption and developing production and business, with a maximum limit of 100% on the value of products used for marketing.
Illustration.
According to the Ho Chi Minh City Department of Industry and Trade, the promotions are aimed at transforming the city into an appealing and contemporary shopping destination. Simultaneously, improving the link between enterprises and customers, boosting product consumption, contributing to the recovery and growth of production and business, and contributing to the implementation of the proposed economic recovery and development plans for the city.
Businesses, traders, and contemporary distribution systems (supermarkets, commercial centres, convenience stores) in the city will utilize the program's common identity while participating.
From July 15, 2018, commercial law will allow firms to advertise 100 per cent of the value of products and services units. In recent years, Ho Chi Minh City has frequently concentrated promotions to encourage a large number of enterprises and retail systems to participate.
Khanh An
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