Discover new avenues for the development of traditional handcrafted village items

DNHN - In recent years, as the COVID-19 epidemic has been managed to a greater extent, traditional artisan villages and villages around the nation have been restored and developed, contributing to altering the skin and boosting rural economic growth. Currently, the problem of the production of high-quality goods and services necessitates efforts from all levels, departments, and sectors to create distribution and consumption channels for craft villages.

There are around 5,400 craft communities in the United States, with roughly 2,000 of them being traditional craft villages. Maintaining and growing artisan villages has helped locals produce work for the area's excess labourers throughout the years; actively contributing to the socio-economic development of numerous locations and the creation of new countryside.

The potential is there, but some craft communities are unsustainable, the production size and the number of homes undertaking the craft tend to diminish, and many enterprises shut down owing to financial problems as a result of the COVID epidemic. Due to the aforementioned challenges, the Departments of Industry and Trade of provinces and cities across the country have organized training courses, e-commerce training courses, and financial support to build e-commerce websites for dozens of businesses and production facilities in craft villages.

We are constantly organizing for businesses and establishments to participate in promoting and introducing products at fairs and trade promotion programs both within and outside the province, such as regional trade fairs, the OCOP fair, traditional rural industrial goods fairs, and fairs organized by the Vietnam Cooperative Union.

Farmers' Associations in provinces and cities also actively organize exhibitions, display and introduce craft village products, and actively guide organizations and individuals participating in trade promotion programs organized by the Ministry of Agriculture and Rural Development and the Central Vietnam Farmers' Association, as well as set up the Trading Center and introduce and promote products.

Many goods from prominent craft villages in Quang Nam, such as Phuoc Kieu bronze casting, Dong Khuong fine art carpentry (Dien Ban), Kim Bong wood carving (Hoi An), etc., are often highly complex.

Although it has creative value, it is difficult to sell in the market. The Department of Industry and Trade actively sought product outputs through the 2nd Quang Nam province's innovative start-up festival—Techfest in 2021; the entrepreneurship and innovation festival held in Ho Chi Minh City; coordination with the Provincial Post Office, Viettel, and other entities to place OCOP products on the e-commerce platform and Quang Nam product page “www.sanpham.quangnam.gov.vn”; and the organization of the conference “Connecting Vietnamese goods-OCOP We are connected with the Trade and Investment Promotion Center” of Ho Chi Minh City as well.

Ho Chi Minh City accepts and exhibits OCOP Quang Nam's highlighted items, strengths, and products at 92-94 Nguyen Hue Street; assistance for the establishment of two OCOP sales locations in Nui Thanh district and Tam Ky City.

To summarize, for the craft village's goods to have a stable market, authorities and communities must hold seminars with the participation of professionals and managers with the participation of professionals and managers.

Craft communities' cooperative organizations comprehend the laws of market access. Enterprises must intervene, accompany, exchange, negotiate, and sign commitments and memorandums of understanding with craft village actors, bringing products to many consumption channels such as trade centres, shopping malls, tourism, supermarket chains, and export directions.