The vegetarian food market "won the throne" on the Vu Lan holiday.

DNHN - To meet the increasing demands of consumers, grocery stores, food stalls at residential markets, and supermarkets stock a variety of vegetarian products.

Every year in July, Vu Lan holds a ceremony of filial piety in which ancestors are venerated and honoured. On this day, people all over the world hold religious ceremonies to honour and remember their ancestors. In response to the increasing popularity of vegetarianism, the vegetarian food market is thriving as well.

Previously uncommon, vegetarian food is now more accessible than ever. To meet the increasing demands of consumers, grocery stores, food stalls at residential markets, and supermarkets stock a variety of vegetarian products. In addition to traditional products such as vegetarian spring rolls and vegetarian hot pots, many innovations in the processing of vegetarian food have appeared on the market.

Famous supermarket chains such as Big C, Aeon Mall Ha Dong, Hapro, and Co-op Mart have actively promoted the vegetarian food market by introducing Vietnamese-branded products at affordable prices. This demonstrates that businesses care about the needs of vegetarian consumers.

In addition to the opening of stores and vegetarian products, businesses also run concurrently attractive promotions, discounting many vegetarian food products by 15 to 20%. Dishes such as vegetarian dumplings, vegetarian chicken, lean pork rolls, beef rolls, mushroom rolls, burnt rice, dried brown rice, etc. are priced competitively to stimulate consumer demand.

Vegetarian frozen products such as vegetarian Thai hot pot, braised fish balls with pepper, shrimp sausages, spring rolls and dumplings are gaining attention as a result of a breakthrough. Vegetarians now have a new option, thanks to the variety and high quality of vegetarian frozen food.

In addition to raw vegetarian products, the spices required to prepare vegetarian dishes such as pho, pickles, seasoning balls for noodles, seasoning seeds, and chao... are highly valued and experiencing a phenomenal growth rate. marketed in the marketplace. Particularly near the full moon - a significant time in the month of Vu Lan - the demand for vegetarian food increases.

The development of the online market contributes significantly to the growing popularity of vegetarian food, which is no longer restricted to the traditional market alone. Through e-commerce platforms, consumers can now easily order processed products or ingredients to prepare vegetarian meals at home. The online market provides not only convenience but also a vast selection of regional specialities, giving consumers the chance to experience the diversity of vegetarian cuisine.

Vietnam's vegetarian food market is becoming an integral part of the country's food culture and religious practices. The rapid increase in the production, distribution, and consumption of vegetarian food demonstrates a positive shift in people's dietary and lifestyle attitudes.

PV (t/h)