Opportunities to increase coffee exports to the US market

DNHN - Coffee has many health benefits, changing consumption trends are expected to boost the US coffee market.

Coffee is the most popular drink in the United States. After carbonated beverages and bottled water, coffee has the highest consumption in the non-alcoholic beverage market.

Notably, research has also shown that coffee consumption prevents various types of cancer, lowers cholesterol, boosts immunity, facilitates weight loss and prevents neurological diseases.

Therefore, the health benefits associated with coffee coupled with changing consumption trends are anticipated to drive the US coffee market.

Experts forecast in the period 2020-2025, the US coffee market will grow at an average growth rate of 4.8%. The main factors driving the growth of the market are increasingly hectic lifestyles and long working hours. This makes coffee chains in the United States more popular among customers.

Furthermore, the U.S. coffee market is segmented by product type, whole bean, ground coffee, instant coffee, capsule coffee, and filter bag coffee, distributed through points of sale in the supermarkets, convenience stores, professional retailers and other distribution channels.

However, it is required for coffee imported into the United States to be traceable throughout the value chain. The main production standards in the US coffee market are Fairtrade USDA, Organic, Rainforest Alliance/UTZ Certified, Bird Friendly, Carbon Neutral, Organic and Direct Trade.

The United States is Vietnam's fifth largest coffee export market. With the trend of increasing coffee consumption in the coming years, there will be opportunities for Vietnamese enterprises to expand exports in this market.

An Khe