Nguyen Binh will export fresh Vietnamese noodles to the world in 2024
- 197
- Business
- 11:52 26/02/2024
DNHN - Nguyen Binh Noodles, a brand producing fresh noodles, pho noodles, and fresh macaroni in Ho Chi Minh City, is busy preparing its first export orders after exploring foreign markets since 2023.
Mrs Nguyen Thi Binh, Director of Nguyen Binh Company, the owner of Nguyen Binh and Thu Duc Noodles brands, stated that there are many customers in the US, Europe, and Australia who have approached to import fresh noodles, pho noodles, and fresh macaroni products.
![Mrs Nguyen Thi Binh, Director of Nguyen Binh Company Mrs Nguyen Thi Binh, Director of Nguyen Binh Company](https://media.doanhnghiephoinhap.vn/uploads/2024/02/26/5e783830-2a45-44e4-bfd7-803f63866ac8-1708923357.jpeg)
Nguyen Binh Company has leased a land plot to build a production factory in Ho Chi Minh City to expand its production scale to supply not only the domestic market but also for exports in the future.
Initially, Nguyen Binh plans to export fresh noodles, pho noodles, and fresh macaroni. All products will be packaged frozen for export.
"The fresh noodles, pho noodles, and fresh macaroni of Nguyen Binh are very convenient for consumers. Because these products only need to be thawed for immediate use, they can be stored for a long time and are easy to prepare without the need for boiling water like dried noodles," Mrs. Binh said.
Fresh noodles are currently the company's main product, accounting for about 70% of its annual revenue, pho noodles account for 10%, and the rest are other products (fresh macaroni, rice noodles, Quang noodles, etc.).
![Fresh noodles are currently the company's main product Fresh noodles are currently the company's main product](https://media.doanhnghiephoinhap.vn/uploads/2024/02/26/a38b981d-6b96-4eab-ad3b-878ef70a78dc-1708923289.jpeg)
"The company is currently upgrading the factory to improve the quality of noodle fibers. The production process is changing from tap water to an RO filtered water system for noodle production. In addition, the fresh vermicelli production line is also being newly installed... These upgrades are also necessary preparations for Nguyen Binh's product export plan in 2024," Mrs. Binh said.
The owner of the Nguyen Binh brand believes that although the potential is high, the value of fresh noodles or pho noodles is not as high as many other food products. Therefore, the estimated value of the first batch of exports will not be very large. However, if accepted by the market, it will be a significant figure thanks to the distribution resources of the partners.
Mrs. Binh expects that if everything goes smoothly, the annual export revenue of Nguyen Binh Noodles will be at least equal to 3-5 years of sales in Vietnam.
In 2018, the owner of the Nguyen Binh brand also participated in raising funds on the Sharktank program with $8 million for a 20% stake in the company.
In addition to exporting fresh noodle products, Nguyen Binh is seeking partners to invest in traditional fresh noodle production in potential markets. Ms. Binh said that a company owning a chain of supermarkets in Berlin (Germany) wants to open a 2,500 m2 factory to produce traditional clean fresh noodles to supply the Vietnamese community in Germany.
"I sell them the formula, help them design the workshop, equipment line, and may provide some machinery. Regardless of the financial aspect, for me, this cooperation is extremely meaningful because it opens up a new direction for me to sell the formula for traditional clean noodles to more markets," Ms. Binh affirmed.
It is known that aside from refusing to sell 49% of the company's shares seven years ago, recently, a large wheat and rice flour food producer in Vietnam has expressed interest in buying the company but was rejected. Ms. Binh asserted that she would never sell the company and would do her best to pass on the profession to her children.
However, the owner of this enterprise also acknowledges the limitations of the family business, so they are willing to cooperate with investors who want to develop together and seek profits from the Nguyen Binh noodle brand.
Cuong Nguyen
Related news
- Businesses need to increase adaptability to join the global supply chain
- Agricultural exports are forecast to reach nearly 60 billion USD in 2024
- General Secretary Nguyen Phu Trong: An outstanding politician, a great theorist
- Why is bank security very important?
- Export businesses face difficulties as sea freight rates rise
- Banks and challenges in funding green projects
- Strategies for innovation to adapt and seize opportunities by enterprises
- The Ho Chi Minh City Friendship Dialogue and the Ho Chi Minh City Economic Forum will take place in September 2024
- Why is it necessary to implement the direct electricity purchase mechanism soon?
- How are bank bond interest rates attractive to investors?
- Bamboo Airways aims to break even and become profitable by 2025
- Overcoming rising input costs and supply challenges in business
- The strong growth of air travel demand in Vietnam
- New proposal on petroleum business: Enterprises can have the freedom to set retail prices
- Electric vehicle market share in Vietnam: Development trends and challenges
- Farm School - What legal framework is needed for this new model?
- Digital transformation in the banking sector: The future direction of financial services
- EuroCham: European enterprises confident in Vietnam's long-term economic growth
- The journey from Nghe An fields to the TH True Milk brand
- Why support taxi businesses transitioning to electric vehicles?
Đọc thêm Business
Testing the "sandbox" model to diversify the Vietnamese stock market
The "sandbox" model to test new securities products will help select a number of securities companies and intermediary financial institutions with sufficient potential to pilot some structured products for the market.
Agricultural exports are forecast to reach nearly 60 billion USD in 2024
Vietnam's agricultural sector is a bright spot with increasing export potential. It is forecast that in 2024, Vietnam could reach an export level of nearly 60 billion USD, opening up great opportunities for sustainable development in this sector.
General Secretary Nguyen Phu Trong: An outstanding politician, a great theorist
General Secretary Nguyen Phu Trong's passing is a great loss for our Party and the people of Vietnam, leaving infinite regret among the people of the entire country and internationally.
Export businesses face difficulties as sea freight rates rise
Logistics costs have now increased by about 130% compared to the end of 2023. This reality has been pushing domestic export businesses into a state of freezing many export orders.
The Ho Chi Minh City Friendship Dialogue and the Ho Chi Minh City Economic Forum will take place in September 2024
The 2nd Ho Chi Minh City Friendship Dialogue (Ho Chi Minh City Friendship Dialogue – FD) in 2024, themed "Industrial transformation: Experiences and priorities in development cooperation", will take place from September 23-24, 2024.
Why is it necessary to implement the direct electricity purchase mechanism soon?
Implementing the direct electricity purchase mechanism brings many economic and environmental benefits and creates condition for the sustainable development of the electricity sector. Thus, this mechanism has become increasingly necessary and urgent.
How are bank bond interest rates attractive to investors?
Bank bonds are attracting investor interest due to their attractive interest rates and high level of security. This is a popular choice among investors in stable and safe financial products today.
Overcoming rising input costs and supply challenges in business
Currently, businesses are facing significant challenges as input costs rise and supply becomes difficult. The shortage of supply can impact business operations, profits, and the competitiveness of businesses.
The strong growth of air travel demand in Vietnam
Vietnam is becoming a top tourist destination in Southeast Asia, with the strong growth in air travel demand creating both opportunities and challenges for the industry.
Tourism and resort real estate begins to show more positive signals
Tourism and resort real estate, although affected by the pandemic, are showing many signs of recovery and many new positive opportunities in the coming period.