Nguyen Binh will export fresh Vietnamese noodles to the world in 2024

DNHN - Nguyen Binh Noodles, a brand producing fresh noodles, pho noodles, and fresh macaroni in Ho Chi Minh City, is busy preparing its first export orders after exploring foreign markets since 2023.

Mrs Nguyen Thi Binh, Director of Nguyen Binh Company, the owner of Nguyen Binh and Thu Duc Noodles brands, stated that there are many customers in the US, Europe, and Australia who have approached to import fresh noodles, pho noodles, and fresh macaroni products.

Mrs Nguyen Thi Binh, Director of Nguyen Binh Company
Mrs Nguyen Thi Binh, Director of Nguyen Binh Company.

Nguyen Binh Company has leased a land plot to build a production factory in Ho Chi Minh City to expand its production scale to supply not only the domestic market but also for exports in the future.

Initially, Nguyen Binh plans to export fresh noodles, pho noodles, and fresh macaroni. All products will be packaged frozen for export.

"The fresh noodles, pho noodles, and fresh macaroni of Nguyen Binh are very convenient for consumers. Because these products only need to be thawed for immediate use, they can be stored for a long time and are easy to prepare without the need for boiling water like dried noodles," Mrs. Binh said.

Fresh noodles are currently the company's main product, accounting for about 70% of its annual revenue, pho noodles account for 10%, and the rest are other products (fresh macaroni, rice noodles, Quang noodles, etc.).

Fresh noodles are currently the company's main product
Fresh noodles are currently the main product of Nguyen Binh Company.

"The company is currently upgrading the factory to improve the quality of noodle fibers. The production process is changing from tap water to an RO filtered water system for noodle production. In addition, the fresh vermicelli production line is also being newly installed... These upgrades are also necessary preparations for Nguyen Binh's product export plan in 2024," Mrs. Binh said.

The owner of the Nguyen Binh brand believes that although the potential is high, the value of fresh noodles or pho noodles is not as high as many other food products. Therefore, the estimated value of the first batch of exports will not be very large. However, if accepted by the market, it will be a significant figure thanks to the distribution resources of the partners.

Mrs. Binh expects that if everything goes smoothly, the annual export revenue of Nguyen Binh Noodles will be at least equal to 3-5 years of sales in Vietnam.

In 2018, the owner of the Nguyen Binh brand also participated in raising funds on the Sharktank program with $8 million for a 20% stake in the company.

In addition to exporting fresh noodle products, Nguyen Binh is seeking partners to invest in traditional fresh noodle production in potential markets. Ms. Binh said that a company owning a chain of supermarkets in Berlin (Germany) wants to open a 2,500 m2 factory to produce traditional clean fresh noodles to supply the Vietnamese community in Germany.

"I sell them the formula, help them design the workshop, equipment line, and may provide some machinery. Regardless of the financial aspect, for me, this cooperation is extremely meaningful because it opens up a new direction for me to sell the formula for traditional clean noodles to more markets," Ms. Binh affirmed.

It is known that aside from refusing to sell 49% of the company's shares seven years ago, recently, a large wheat and rice flour food producer in Vietnam has expressed interest in buying the company but was rejected. Ms. Binh asserted that she would never sell the company and would do her best to pass on the profession to her children.

However, the owner of this enterprise also acknowledges the limitations of the family business, so they are willing to cooperate with investors who want to develop together and seek profits from the Nguyen Binh noodle brand.

Cuong Nguyen

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