Nguyen Binh will export fresh Vietnamese noodles to the world in 2024
- 208
- Business
- 11:52 26/02/2024
DNHN - Nguyen Binh Noodles, a brand producing fresh noodles, pho noodles, and fresh macaroni in Ho Chi Minh City, is busy preparing its first export orders after exploring foreign markets since 2023.
Mrs Nguyen Thi Binh, Director of Nguyen Binh Company, the owner of Nguyen Binh and Thu Duc Noodles brands, stated that there are many customers in the US, Europe, and Australia who have approached to import fresh noodles, pho noodles, and fresh macaroni products.

Nguyen Binh Company has leased a land plot to build a production factory in Ho Chi Minh City to expand its production scale to supply not only the domestic market but also for exports in the future.
Initially, Nguyen Binh plans to export fresh noodles, pho noodles, and fresh macaroni. All products will be packaged frozen for export.
"The fresh noodles, pho noodles, and fresh macaroni of Nguyen Binh are very convenient for consumers. Because these products only need to be thawed for immediate use, they can be stored for a long time and are easy to prepare without the need for boiling water like dried noodles," Mrs. Binh said.
Fresh noodles are currently the company's main product, accounting for about 70% of its annual revenue, pho noodles account for 10%, and the rest are other products (fresh macaroni, rice noodles, Quang noodles, etc.).

"The company is currently upgrading the factory to improve the quality of noodle fibers. The production process is changing from tap water to an RO filtered water system for noodle production. In addition, the fresh vermicelli production line is also being newly installed... These upgrades are also necessary preparations for Nguyen Binh's product export plan in 2024," Mrs. Binh said.
The owner of the Nguyen Binh brand believes that although the potential is high, the value of fresh noodles or pho noodles is not as high as many other food products. Therefore, the estimated value of the first batch of exports will not be very large. However, if accepted by the market, it will be a significant figure thanks to the distribution resources of the partners.
Mrs. Binh expects that if everything goes smoothly, the annual export revenue of Nguyen Binh Noodles will be at least equal to 3-5 years of sales in Vietnam.
In 2018, the owner of the Nguyen Binh brand also participated in raising funds on the Sharktank program with $8 million for a 20% stake in the company.
In addition to exporting fresh noodle products, Nguyen Binh is seeking partners to invest in traditional fresh noodle production in potential markets. Ms. Binh said that a company owning a chain of supermarkets in Berlin (Germany) wants to open a 2,500 m2 factory to produce traditional clean fresh noodles to supply the Vietnamese community in Germany.
"I sell them the formula, help them design the workshop, equipment line, and may provide some machinery. Regardless of the financial aspect, for me, this cooperation is extremely meaningful because it opens up a new direction for me to sell the formula for traditional clean noodles to more markets," Ms. Binh affirmed.
It is known that aside from refusing to sell 49% of the company's shares seven years ago, recently, a large wheat and rice flour food producer in Vietnam has expressed interest in buying the company but was rejected. Ms. Binh asserted that she would never sell the company and would do her best to pass on the profession to her children.
However, the owner of this enterprise also acknowledges the limitations of the family business, so they are willing to cooperate with investors who want to develop together and seek profits from the Nguyen Binh noodle brand.
Cuong Nguyen
Related news
- Prime Minister: Vietnam aims to become a regional logistics hub
- Vietnam upgraded to Secondary Emerging Market by FTSE Russell
- Hanoi’s economy grows 7.92% in first nine months of 2025, FDI surges nearly threefold
- Vietnam’s strong gdp growth fails to ease labor market distress
- US tariffs on Brazil propel Vietnam’s pangasius into global spotlight
- VietLeap AI Accelerator launches: A strategic springboard for Vietnam’s AI startups
- CICON expands strategic alliances: A new step forward in Vietnam–Korea business connectivity
- What must Vietnamese enterprises do to maintain their position in the global supply chain?
- Vietnam advances cybersecurity law to boost digital sovereignty and business resilience
- Vietnam embraces digital tools to modernize public administration
- Administrative procedures for establishing the national technology exchange reduced to one application set
- Vietnam hits highest FDI inflow since 2009, fuels industrial real estate boom
- Foreign investors expected to open 150,000 new securities accounts in the next 5 years
- Government’s plan to implement Law on Digital Technology Industry approved
- Vietnam launches “Private Economy Panorama Model” to foster public-private national development
- Shark Nguyễn Hòa Bình: Hanoi will become the capital of startup innovation.
- Deputy Prime Minister Lê Thành Long meets with Osaka Governor Yoshimura Hirofumi to promote Vietnam–Japan cooperation.
- The master sales secrets of luxury king Bernard Arnault that make the world spend
- White House: When politics and technology join forces to rewrite the global AI order
- Da Nang proposes semiconductor cooperation with Oregon (USA)
Đọc thêm Business
Vietnam upgraded to Secondary Emerging Market by FTSE Russell
FTSE Russell has officially upgraded Vietnam’s stock market to Secondary Emerging Market status, effective September 2026, marking a historic milestone for the country’s financial integration and global investment appeal.
US tariffs on Brazil propel Vietnam’s pangasius into global spotlight
Vietnam’s pangasius industry eyes $2 billion worth of exports in 2025 amid shifting US trade policy and a global supply realignment.
CICON expands strategic alliances: A new step forward in Vietnam–Korea business connectivity
On the afternoon of September 26, 2025, a strategic cooperation signing ceremony took place between CICON (Korea) and its key Vietnamese partners, including the Ho Chi Minh City Association of Small and Medium Enterprises (HUBA), Doanh nghiệp & Hội n
What must Vietnamese enterprises do to maintain their position in the global supply chain?
Mr. Lu Wei Chieh, General Manager of Cathay United Bank – Ho Chi Minh City Branch, shared with Business & Integration Magazine key strategies that can help Vietnamese enterprises not only stand firm but also go further amid shifting global dynamics.
Vietnam hits highest FDI inflow since 2009, fuels industrial real estate boom
This robust inflow is not only transforming the country’s industrial landscape but also signaling Vietnam’s rising role in the global supply chain amid shifting geopolitical dynamics.
Foreign investors expected to open 150,000 new securities accounts in the next 5 years
The Ministry of Finance has set an ambitious target to increase the number of securities trading accounts held by foreign investors in Vietnam to 200,000 by 2030—four times higher than the current figure.
Vietnam launches “Private Economy Panorama Model” to foster public-private national development
Billionaire Nguyen Thi Phuong Thao emphasizes that entrepreneurs’ responsibilities extend beyond profits to creating social value.
Deputy Prime Minister Lê Thành Long meets with Osaka Governor Yoshimura Hirofumi to promote Vietnam–Japan cooperation.
As part of his working visit to Japan and participation in the Vietnam National Day at EXPO 2025 Osaka, on September 8, Deputy Prime Minister Lê Thành Long held talks with Osaka Governor Yoshimura Hirofumi.
Larry Ellison’s lesson: Enduring success starts with fixing the market’s pain points
As of today, Larry Ellison has risen to become the world’s second-richest billionaire with a fortune of nearly $260 billion, surpassing familiar names such as Jeff Bezos and Warren Buffett.
The master sales secrets of luxury king Bernard Arnault that make the world spend
Billionaire Bernard Arnault, Chairman of LVMH (Moët Hennessy Louis Vuitton), controls more than 70 of the world’s most prestigious luxury brands, from Louis Vuitton and Dior to Moët & Chandon and Bulgari.