E-commerce - a chance for small businesses to expand markets but also fosters the growth and adaptation of micro-busines

DNHN - E-commerce not only provides opportunities to expand markets but also fosters the growth and adaptation of micro-businesses in the digital world.

In an era of increasing digitalization, e-commerce is becoming an increasingly important commercial method and offers numerous opportunities for micro businesses. These businesses, known as MSMEs (Micro, Small, and Medium Enterprises), can expand their business operations and adapt to new trends by utilizing e-commerce. new development direction.

To capitalize on the potential of e-commerce, according to experts, MSMEs must implement organizational reforms, invest in digital skills, and establish a strong online presence.

This aids in reducing business risk, expanding customer reach, enhancing productivity, managing costs, and increasing the company's profits. To participate in the international e-commerce market, businesses should focus on B2B (Business-to-Business) e-commerce, select the appropriate sales channel, and invest in digital skills. successfully.

Digital transformation, according to a representative of the e-commerce platform Alibaba, reduces business risks, expands customer reach, improves productivity and cost management, and increases customer profits. company.

Alibaba.com also highlighted the increasing popularity of B2B live streaming, a powerful digital marketing tool for MSMEs. This feature has garnered significant interest on the Alibaba.com platform, with over 13 million views in 2022, a 198% year-over-year increase.

MSMEs play a significant role in the majority of the world's economies. Consequently, it is essential to connect and transact globally via e-commerce platforms. E-commerce is a tool for innovation that enables SMBs to enter new markets and expand their operations.

The success of micro, small, and medium-sized businesses is essential to the growth of the economy as a whole. These enterprises play a crucial role in the Vietnamese economy, accounting for more than 98% of all businesses and contributing roughly 50% of the GDP.

Consequently, policy support for MSMEs on e-commerce platforms is even more crucial in the current environment. In the 4.0 economic era, businesses must simultaneously develop the digital skills necessary to capitalize on opportunities and improve efficiency, thereby promoting internationalization via digital tools.

P.V (t/h)