Dong Thap: Continue to assist businesses with brand and packaging development

DNHN - Recently, the province of Dong Thap's Department of Industry and Trade organised a training session titled "Supporting the development of brands and packaging in 2023." More than fifty students representing businesses, business households

To support businesses and business owners in the province to understand the necessity of packaging and brand development in today's competitive market economic conditions.

Consequently contributes to the convenience of controlling product origin information. Professionally designed labels and packaging that comply with regulations, as well as products that have been analysed and tested, will help consumers feel confident about product quality, food safety, and hygiene, as well as increase profits. Boost concurrently the competitiveness and consumption markets for the province's unique and specialised products.

Ms Vo Phuong Thuy - Deputy Director of the Department of Industry and Trade - stated that Dong Thap is one of the provinces and cities that strongly develops the startup movement and that many of the province's enterprises' products are highly valued and favoured in the domestic and international markets. In addition to investing in product quality, businesses invest in packaging design that caters to consumer preferences to achieve these favourable outcomes.

In contrast to the national average, however, many businesses, production facilities, and cooperatives in the province continue to invest little time and resources in product packaging design and branding. Consequently, the full potential and competitive advantages of regional products on the market have not been fully realised. As a result, businesses will be able to break new ground in production, become more professional when investing in product packaging designs, and better meet the needs of customers as a result of the training class. market need...

In addition, the Dong Thap Department of Industry and Trade informed businesses of the 2023 Brand and Product Packaging Design Competition on this occasion. The Centre for Industrial Promotion and Industrial Development Consulting provided information about industrial policies. Support the application of advanced machinery and equipment, the transfer of technology, and scientific and technical advances in industrial and handicraft production; Department of Science and Information Technology on implementing policies to support costs for brand design, industrial designs, etc...

Ngoc Thu