Aspects influencing German firms' investment decisions in Vietnam
- 4
- Business
- 21:26 23/11/2023
DNHN - When queried about the determinants that influence investment choices, 50% of German enterprises operating in Vietnam cited the expansion prospects of the Vietnamese market as a significant element.
As per the most recent survey conducted by the German Chamber of Industry and Commerce (AHK) Vietnam, additional determinants including expeditious localization and customer engagement are deemed significant.
German businesses demonstrate their keen interest in the Vietnamese market by adapting their strategies to align with the evolving dynamics of market development. Additionally, skilled labor is held in high regard, as 37% of businesses place significant importance on the essential nature of professional qualifications.
In Vietnam, 42% of German companies with investment objectives prioritize manufacturing and production diversification. In addition to service and logistics, sales and marketing are prioritized, and a holistic approach to business development is emphasized.
From the commencement of the year until the conclusion of October 2023, Germany has made substantial strides in solidifying its foothold in the Vietnamese market. German enterprises have demonstrated their confidence and commitment to the Vietnamese market through the implementation of 26 investment projects totaling over 221 million USD in investment capital.
The survey also highlighted the "China +1" trend, which German companies in Vietnam are implementing with an emphasis on green investment initiatives. According to AHK's evaluation, the Vietnamese market is receptive and supportive of such ventures, as it offers a solid groundwork for expansion, diversification, and the execution of sustainable business practices.
Nevertheless, the survey also highlights the obstacles that German companies that are present in Vietnam encounter, such as diminished worldwide demand, scarcity of proficient labor, and potential disruptions in the supply chain. Furthermore, economic development policies, energy costs, and financing obstacles are additional challenges.
Thanh Ha
Related news
- Clean energy must be protected by transparent, stable, and consistent policies
- European-standard ingredients: Inspiring culinary journeys from the heart of the kitchen
- The foundational mark of pioneers in renewable energy amidst an evolving legal framework
- Taste of Queensland: Strengthening Vietnam–Queensland Partnerships through Culinary Diplomacy
- The power of journalism in “upholding the right and eliminating the wrong”
- LAMORI – The Spirit of Lam Kinh in Every Breath
- “Lithuanian President’s visit opens a new chapter in bilateral cooperation with Vietnam”
- List of Vietnam’s 25 Best Workplaces 2025
- Vietnamese Ambassador to the Federal Republic of Germany, H.E. Mr. Nguyen Dac Thanh, Meets with German Business Leaders in Vietnam
- Hodeco and 54 forge strategic partnership to evelate golf Integrated real-estate
- International sports events – a strategic boost for regional economies and tourism in Vietnam
- Halal market potential – The key to business success
- ESG strategy for small and medium enterprises: From compliance pressure to growth opportunity
- Dong Thap Business Club in Ho Chi Minh City launches support fund to accompany enterprises
- Women entrepreneurs in the Era of National Advancement
- The move of a Chinese businesswoman into Vietnam’s snack market
- The Đại Dũng Group: A 30-Year journey of developing a sustainable value chain
- Rediscovering connection – a journey of discovery at LAMORI
- ShopeeFood and Grab dominate Vietnam’s food delivery market
- The ambitions of major enterprises in 2025
Đọc thêm Business
European-standard ingredients: Inspiring culinary journeys from the heart of the kitchen
The EU Good Food – Good Life campaign, funded by the European Union, has enriched the variety of EU-standard food ingredient options available in the Vietnamese market.
Taste of Queensland: Strengthening Vietnam–Queensland Partnerships through Culinary Diplomacy
Against the elegant backdrop of the “Taste of Queensland” networking dinner, government officials, business leaders, and investors from Vietnam and the Australian state of Queensland gathered to celebrate and advance a thriving bilateral relationship
“Lithuanian President’s visit opens a new chapter in bilateral cooperation with Vietnam”
This assessment was shared by Mr. Arunas Karlonas, Commercial Affairs Counsellor of the Lithuanian Embassy, regarding the potential cooperation between the two countries following the recent official visit of the Lithuanian President to Vietnam.
Vietnamese Ambassador to the Federal Republic of Germany, H.E. Mr. Nguyen Dac Thanh, Meets with German Business Leaders in Vietnam
This event holds special significance as Vietnam and Germany jointly commemorate the 50th anniversary of diplomatic relations, a partnership built on trust, mutual respect, and comprehensive cooperation.
Hodeco and 54 forge strategic partnership to evelate golf Integrated real-estate
Ho Chi Minh City, May 22, 2025 – As it prepares to celebrate its 35th anniversary, Ba Ria - Vung Tau House Development Joint Stock Company (Hodeco) has officially signed a strategic partnership with 54, a global sports and entertainment agency.
Business Networking at the Mastercard Golf – Vikki Invitational 2025
Nearly 200 Vietnamese entrepreneurs gathered in the United States as part of an investment promotion program combined with cultural and sports exchange, organized by HDBank in Miami in April 2025.
Halal market potential – The key to business success
Recently, IWEC organized the second edition of its Business Coffee program with the theme "Halal Market Potential – The Key to Business Success," attracting a large number of participating enterprises.
Dong Thap Business Club in Ho Chi Minh City launches support fund to accompany enterprises
More than 150 Dong Thap entrepreneurs in Ho Chi Minh City gathered at Van Hien University to foster business connections, expand cooperation, share practical experiences, and stay updated on current business trends.
Khai Hung corporation signs Strategic Cooperation Agreement with Japanese partners
Signing a cooperation agreement with reputable Japanese partners is a strategic move, demonstrating Khai Hung Corp’s proactive approach in capturing market trends, accessing advanced technology, and leveraging international expertise.
Women entrepreneurs in the Era of National Advancement
The economic forum "Women Entrepreneurs in the Era of National Advancement" aims to honor the role of female leaders, promote collaboration, and connect the business community.