World Cleanup Day: "Bring the bottle - Trade the shirt" with La Vie and Decathlon

DNHN - Green Activ's "Bring a Bottle, Swap a Shirt" Challenge is designed to get people moving while also encouraging them to recycle plastic bottles. Shirts will be made out of all the collected bottles from the program.

La Vie natural mineral water, a Nestlé Group (Switzerland) subsidiary, and Decathlon, a French sports retail brand, have collaborated on a campaign to give plastic water bottles a second life and help safeguard the environment. Simultaneously, in honour of International Day of Environmental Action (World CleanUp Day 2022 - September 17).

Decathlon works with its industrial partners to organize the program (Hop Thanh recycling plant and TNG finished product factory).

Runners, cyclists, swimmers, and participants of all other sports can all do their part to keep the community playground clean by doing something as simple as picking up empty water bottles.

The first 6,000 people to sign up will receive a special edition t-shirt made from recycled plastic bottles just by completing the 8km movement challenge and collecting 8 plastic bottles to exchange for incentives at a Decathlon shop.

With an official announcement made on the La Vie et Decathlon fan page on September 17, details regarding the Green Activ Challenge "Bring Bottle - Change shirt" were available to the public. The registration period is from now until October 9, 2022.

Businesses hope to send a message through the initiative that plastic bottles may be repurposed into new and valuable items with the right amount of sorting and collection.

NielsenIQ reports that 30 years after its founding, Vietnam's La Vie brand of natural mineral water remains the country's most popular. According to the Water industry's Mineral Water section, La Vie is the market leader in terms of revenue share. Focusing on the Urban market (in 114 cities through the Traditional and Modern retail channels, excluding MM Mega Market Vietnam and the retail channel) from August 2019 through July 2022, and is an early adopter of environmentally friendly practices.

La Vie's mission, as a producer of natural mineral water, is to protect the planet's finite supplies of mineral water and to develop programs that enable it to supply consumers with safe, delicious, and environmentally friendly drinking water. These programs divide their attention among three areas: water conservation; plastic waste reduction; and carbon emission mitigation.

La Vie is taking several steps toward the goal that "None of Nestlé's packaging, including plastic packaging, should be buried or become garbage" to lessen the environmental effect of packaging.

Presently, the majority of La Vie's offerings are made to be recycled. On top of that, La Vie is working on producing bottles from non-plastic materials to cut back on the consumption of virgin plastic. For example, La Vie began selling a range of natural mineral water in 2021 packaged in bottles produced from 50 per cent recyclable plastic that is of food contact grade.

In addition, La Vie is lending a helping hand to household recycling firms, which is helping to reduce plastic waste by encouraging the collection, sorting, and recycling of used water bottles.

The global vision of the fashion industry is to reduce greenhouse gas emissions by 45% by 2030 and net zero emissions by 2050, and Decathlon is one of more than 120 fashion brands and retailers that have committed to the principles and goals of the United Nations Charter on Climate Change Impacts in the Fashion Industry.

Decathlon's mission is twofold: to expand access to sports for as many people as possible, and to do it in a way that doesn't degrade our playing field. Each of us, no matter where we are or what we're doing, can do our part to maintain a level playing field.

Pham Ha