What is special about Apple's first online store in Vietnam ?

DNHN - Apple's online store provides direct Vietnamese customer service through a team of experts. This move is viewed as a precursor to a future physical Apple Store.

On May 18 morning, Apple's online store commenced operations in Vietnam. This is not a new model in the field of electronics, in which a brand sells devices directly to consumers via online channels, but it still garners attention because Apple is entering the domestic market for the first time as a direct retailer. water.

Apple's online store provides identical product selection, customer service, and customization options as its physical stores. In addition, a team of experts provides direct support to customers throughout Vietnam. This move is viewed as a precursor to a future physical Apple Store.

Today, Apple CEO Tim Cook tweeted for the first time about the Vietnamese market, introducing Apple's newly opened online store.

"Apple Store online opened in Vietnam officially today. We are excited to bring the best of Apple to even more customers around the world," Cook wrote on his 14 million-follower Twitter account. include a link to the store's introduction on the company's global website.

The Apple CEO has previously mentioned the Vietnamese market. During last year's financial report meetings, Apple's top executives identified Vietnam as one of the markets with the greatest growth potential, which contributed to the company's record business results.

Cook stated at the July meeting, "We achieved record quarterly revenue in both developed and emerging markets, with double-digit growth in Brazil, Indonesia, and Vietnam." 2022.

All products are available on Apple Store Online

Apple Vietnam stated in a statement that its first online store will be fully stocked with Apple products. This standard applies globally to Apple Store Online. This is another one of this sales model's many strengths.

On Apple Store Online, users can find an assortment of Apple Watches with unique straps, computers, monitors, headphones, and other odd accessories that are rarely sold in Vietnam. Additionally, this retailer offers personalized services such as engraving names on iPad, iPhones, and AirPods at the time of purchase.

For instance, the Mac Studio model remains Apple's most capable mini PC more than a year after its release. After the sale earlier this year, the majority of retailers in Vietnam have ceased selling this machine. The equipment belongs to a specific group, has a high price of more than VND 50 million, and is marketed to a specific clientele.

Because the product has been discontinued, users who wish to acquire the device must seek out unofficial alternatives or potentially risky old products.

In the interim, all configurations of Mac Studio are still accessible via the Apple Online Store. The device may not be immediately available for shipment. Apple will still reserve it for delivery at a certain time. This is the advantage when the manufacturer sells directly to the end user.

Apple's online store provides a buying guide to assist customers in selecting the most appropriate product for their needs. In addition, customers can virtually try on various Apple Watch models with a variety of strap options to find the optimal fit.

In addition, MacBook buyers can choose between standard configurations or customize their devices to their specifications. All Apple Online Store products must be available in Vietnam.

"We are thrilled to be able to provide Apple care and support to customers with the launch of the Apple Store online. We are honored to have the opportunity to expand in Vietnam." Apple's Senior Vice President of Retail, Deirdre O'Brien, stated. Mr. Deirdre O'Brien added, "With our online store, customers in Vietnam can now explore our extensive selection of products and services and connect with seasoned professionals."

Support localization

All sales and technical support personnel at Apple Online Stores in Vietnam are local Vietnamese nationals. This ensures that clients can receive assistance and direction in their preferred language. In addition, customers can engrave their name, logo, or text in Vietnamese or English on Apple products such as the Apple Watch, AirPods, and iPad to add unique features to the devices.

Apple also provides an installment plan in collaboration with MoMo, the leading digital payment service in Vietnam. Consistent with Apple's signature user experience, installment purchases, and information delivery is convenient and expedient. In addition, customers can choose to pay once for their Apple Online Store purchases.

Apple ensures that your order is delivered directly to your door after purchase by reputable shipping partners. Apple is solely responsible for any loss, damage, or confusion that may occur during delivery. Before receiving the goods, it is advised that you inspect the packaging thoroughly and, if possible, immediately open and inspect the product.

How will the introduction of an online store affect authorized dealers?

When Apple's online store is launched, many "half-eaten Apple" believers will be concerned with how Apple's online store will affect the domestic electronics retail industry in general and authorized dealers in particular.

Apple ranks its stores globally as follows: the most advanced is the Apple Store that is owned and operated by Apple; next are the cooperation models with retailers: AAR (Apple Authorised Reseller): authorized retail store. APR (Apple Premium Reseller): upscale retail stores.

If Apple invests in and owns the Apple Store, the franchise units will be jointly implemented by Apple and its retail partners by stringent store location and personnel standards.

According to technology experts, Apple is not foolish to compete directly with its own "centipedes" because retailers and resellers have generated enormous revenue and contributed significantly to its coverage. Vietnam market. When Apple's online store goes live, it will assist users in selecting all of its ecosystem products, including iPhone, iMac, iPad, MacBook, and accessories. This event also facilitates user access to Apple products and services in Vietnam and benefits the launch of the online Apple Store.

In addition, fans of "Missing Apples" will find Apple's online sales extremely useful because they can easily shop and receive timely support from a team of experts who are always willing to share their English-language knowledge. Japanese when necessary.

Representatives of numerous retail stores and authorized Apple resellers in Vietnam stated that the online Apple Store's appearance does not significantly impact the market and that the company's ability to create images is the most important factor.

When Apple opens and sells online in Vietnam, a large number of customers are eager to know if the prices will be lower than those of authorized stores or dealers. According to a business expert in this field, a typical company will have a list price, and each store and an authorized dealer will offer attractive discount prices and various customer-luring programs. Therefore, it is unlikely that Apple will reduce prices to compete directly with stores and dealers.

In addition, there is a significant reason why online retailers cannot compete with physical stores and authorized dealers. It is a specific technology product that requires hands-on experience and form...

Thu Hang (t/h)