The evolution of online car shopping and the challenges it faces

DNHN - The online purchase of automobiles offers numerous advantages, such as convenience, adaptability, and transparency, but also presents numerous obstacles that stakeholders must overcome.

Internet-based car shopping has grown in popularity and consumer preference in recent years. According to market research firm Frost Sullivan, the number of online payments for car shopping has steadily increased since 2018 and is projected to reach approximately 6 million by 2025. This demonstrates the buying trend. Purchasing automobiles online is becoming an integral part of the automobile industry.

In 2022, approximately 25% of global new and used car transactions were conducted via network channels, as reported by Mercedes-Benz. In which the majority of consulting activities are conducted via text messages and video chats. Recent studies indicate that roughly two-thirds of consumers worldwide are prepared to purchase a vehicle online within the next five years. This demonstrates that consumers are becoming more receptive to purchasing automobiles online, an asset that is regarded as significant.

The sale and purchase of automobiles via the Internet are advantageous for both the seller and the purchaser. The ability to customize vehicle configurations, order, and pay online saves time and effort for purchasers. Digital solutions for used vehicles make the vehicle's history transparent, thereby minimizing negative tricks. Additionally, this trend aids shoppers in avoiding annoying customer tricks and enhancing their shopping experience.

In response to this trend, the world's leading automakers, such as Volkswagen and BMW, have made substantial investments in internet platforms and utilities. The Vietnamese market does not deviate from this trend. Numerous domestic automakers have implemented their own online sales solutions, allowing consumers to review the specifications of the vehicles they wish to purchase, configure options, and order and pay online. Some companies also offer online auto loan approval and appraisal services.

The trend of shopping for automobiles online is not only prevalent in the popular car segment, but it is also gaining momentum in the luxury car group. Brands of luxury automobiles such as Mercedes-Benz provide online shopping capabilities and information about the availability of models at dealerships, allowing buyers to save time and enjoy greater convenience.

In addition to online car shopping, technology has altered the ownership, operation, and maintenance of automobiles. Smartphone applications such as Toyota Pass and Ford Pass enable users to schedule appointments, manage service and repair cycles, receive check-in reminders, interact with distributors, and update promotions. Numerous applications also permit remote engine starting and stopping, activation of the air conditioner, locking and unlocking of the doors, and monitoring the status and location of the vehicle.

Online car shopping has many advantages but also presents many challenges. To accommodate this trend, manufacturers and dealers must transform and upgrade infrastructure. In addition, they must safeguard customer data and optimize human resources and service systems. Users must actively learn how to make the most of the new features while ensuring their safety in the future's vast digital environment.

According to market research firm Frost Sullivan, the number of online payments for automobile purchases has steadily increased and is projected to continue to rise in the future.

Along with the evolution of technology and consumer preferences, consumers are becoming increasingly receptive and willing to purchase automobiles through online channels. To meet consumer demands, automakers and dealers have had to offer online shopping solutions and services. The online purchase of automobiles offers numerous advantages, such as convenience, adaptability, and transparency, but also presents numerous obstacles that stakeholders must overcome.

Bach Anh