Starting with only 2 million VND, Vietnamese bread brand now has 1,000 franchise partners
- 176
- Brand
- 15:30 18/06/2024
DNHN - In 2020, Ma Hai Bread achieved total revenue of $2 million. However, due to the impact of the Covid-19 pandemic, the company reported a loss in 2021. Currently, Ma Hai Bread’s revenue has recovered, averaging between $200,000 to $300,000 per month.
In episode 8 of Shark Tank Vietnam season 5, the first startup to pitch was the Ma Hai Bread brand. The brand was founded by Ho Duc Hai and co-founder Doan Van Minh Nhut. They attended the show to seek an investment of 5 billion VND for 10% equity in the company.
Ma Hai Bread began its journey in 2013 and 2014, becoming one of the first brands to popularize fish-ball bread in Ho Chi Minh City. However, shortly after, the market saw many competitors emerging.
Few people know that Ma Hai Bread started with just over 2 million VND. By 2016, the company had opened 40 sales points in Ho Chi Minh City and created hundreds of jobs for students. In 2018, Ma Hai Bread decided to switch to a franchise model. Despite initial challenges, over its 10 years of formation and development, more than 1,000 partners have joined Ma Hai Bread's franchise model, with a distribution system reaching 40 provinces and cities across all three regions of the country.
When expanding to the northern market, Ma Hai Bread faced difficulties due to the taste not being quite suitable. The CEO of the company noted that the palate of Hanoi residents differs from those in Ho Chi Minh City, necessitating adjustments to the flavor to accurately reflect customer preferences.
In 2020, Ma Hai Bread reached a total revenue of $2 million. However, in 2021, due to the Covid pandemic, the company recorded a loss. Currently, the startup’s average monthly revenue ranges from $200,000 to $300,000 (equivalent to over 5 billion VND). This indicates the company's recovery and growth potential in the post-pandemic market.
A representative from the brand asserted: "We continuously strive to control quality and expand our system, aiming to be a friendly partner accompanying everyone each morning, serving all Vietnamese, anywhere and anytime; and to spread the beauty of Vietnamese cuisine abroad, reaching international friends".
H.C
Related news
#worldwide national brand
“Profile” of the new startup partnering with VinFast
Recently, Otoklix announced the signing of an agreement with VinFast, becoming an authorized service provider for customers across Indonesia.
Vietnam - a ray of hope in the process of establishing and growing a worldwide national brand
According to a recently published Brand Finance report on brand valuation, many countries will be unable to maintain their international brand rankings in 2021 due to the severe impact of the COVID-19 pandemic on the global economy, but Vietnam will retain its 33rd position in the top 100 strongest national brand values in the world. This result validates that the country's national brand is being developed and built according to the correct standards and procedures.
Tasco acquired Volvo importer in Vietnam
Volvo is currently a leading luxury car brand in Vietnam, five years after entering the market. Volvo's market share continues to grow, accounting for 14% of the luxury car market share this May, according to Tasco.
VF 5 Plus – A "Green, Trendy, Wallet-Friendly" car for young families
With many young customers, the VF 5 Plus with its special color range deserves to be a "triple-fit" car – fitting the wallet, fitting the trend, and fitting the personality of each owner.
Practical applications of carbon credits for the economy. Part VII: Enhancing national image in the fight against climate change
Reducing carbon emissions has become a top priority. In this context, carbon credits have emerged as a crucial tool to enhance a nation's image in the battle against climate change.
Đọc thêm Brand
Sao Mai Group’s pangasius export segment embraces new opportunities
IDI – a member of Sao Mai Group – is building its third factory, aiming to significantly enhance export capacity to capitalize on new opportunities in the U.S. market.
The foundational mark of pioneers in renewable energy amidst an evolving legal framework
Vietnam’s renewable energy journey was marked by bold early investment at a time when the legal framework was still taking shape.
LAMORI – The Spirit of Lam Kinh in Every Breath
LAMORI is more than a luxury retreat—it is a harmonious convergence of boundless nature and sacred historical roots.
The Đại Dũng Group: A 30-Year journey of developing a sustainable value chain
In the context of globalization and sustainable development trends, Đại Dũng Group stands out with its 30-year journey in the fields of mechanical manufacturing, construction, and steel structure.
Rediscovering connection – a journey of discovery at LAMORI
LAMORI Resort & Spa is more than just a retreat; it is a destination for souls seeking reconnection, where every moment brings a meaningful experience.
Southern Vietnamese woman takes Ngoc Linh netted rice paper to all corners of the world
The Cai Be craft village has long been famous for many specialties of the Southern region of Vietnam. However, if it weren't for an unexpected event over 20 years ago, people would not know how Ngoc Linh netted rice paper has spread globally.
Billionaire Trần Bá Dương’s Thaco raised 1.3 trillion VND in bonds
Thaco has successfully issued a 1.3 trillion VND real estate-backed bond, continuing its strategy of raising large amounts of capital, bringing its total bond liabilities to 13.68 trillion VND.
VITA VINA: Where dreams of vocational study abroad take flight
Recently, VITA VINA study abroad company successfully hosted its Year End Party 2024 under the theme "Gratitude and Connection."
Lee Kum Kee supported Vietnamese ethnic minority students: Creating opportunities for a brighter future
In 2024, Lee Kum Kee launched its “Hope as Chef” program in Vietnam for the first time, awarding five full scholarships to underprivileged ethnic minority students at Hoa Sua School of Economics and Tourism (Hanoi).
Vinpearl, Hoa Sen Group, Bim Group, and Thành Thành Công – Biên Hòa are the most favored employers
On December 5, 2024, in Ho Chi Minh City, the "Top Employer of Choice 2024" award ceremony officially took place, honoring the companies and employers most favored by employees nationwide over the past year.