Kitaguchi Haruki and the objective of fostering EQ in Vietnamese children via sports
- 172
- Entrepreneur
- 02:31 20/05/2023
DNHN - Kitaguchi Haruki was once a Japanese sports instructor who lived an isolated life in his community and paid little attention to the outside world. Haruki Kitaguchi's life has drastically changed since he moved to Vietnam to live and work.
Kitaguchi Haruki is currently the director of School Partner Vietnam, a thriving enterprise utilising the Amitie educational model that promotes the development of children's EQ through sports.

Kitaguchi Haruki worked at the Amitie Sports Club in Japan for 5 years before he moved to Vietnam. This experience helped him build this educational model in Vietnam.
Kitaguchi Haruki was impressed by Vietnam when he went there because it has a young population, a lively way of life, and a lot of chances for investment and growth. Ho Chi Minh City, with its busy life, has grown more than anyone could have imagined. Kitaguchi Haruki thinks this place is interesting and impressive because it is full of life and energy. But there were many times when bad things happened to him, like when he saw people littering the streets or when he was tricked or bought for a high price. Even in that situation, Kitaguchi Haruki received See: Vietnam is a country with a growing economy and a lot of potential. People must live and act by social norms. He sees this as a chance for himself and can help Vietnamese society in a good way through his business activities in the education field. That was the start of Amitie, a sports school that helps kids develop their emotional intelligence.
Kitaguchi Haruki decided to start a business in Vietnam because of the balance between high economic growth and low competition. This was a very important reason for him. Vietnam is a better place for investors like him to put their money than some other Southeast Asian countries like Thailand and Malaysia.
Kitaguchi Haruki had to deal with a lot of problems as he set up Amitie School. His ultimate goal is to improve children's emotional intelligence (EQ) and help Vietnamese society grow through sports, but many parents still don't understand what he means. But parents have directly seen and experienced the difference through media interviews, sharing of ideas, and methods of EQ development, along with Amitie's technical training. This has helped parents understand the difference. change how they see things.
Kitaguchi Haruki's business has stabilised and grown despite all of the problems, especially after the epidemic. At the moment, there are more than 3,300 students at Amitie School. In the next four years, the school hopes to have 10,000 students. Plans for the future: Amitie will open more branches in other provinces and add sports besides football.

In May 2019, the book "Amitie: Nurturing Children's Souls Through Football" by Kitaguchi Haruki and Southern Publishing House came out. In the book, the importance of EQ for kids is emphasised, and specific advice is given. Many parents can use what they learn in the book to improve their relationships with their children. A lot of parents read and talk about the book. Kitaguchi Haruki wants to write a second book because the first one did so well. He wants to raise parents' awareness of the importance of EQ development education for young children.
Kitaguchi Haruki is one of the successful foreigners doing business in Vietnam. He said, "My choice to start a business in Vietnam was lucky and right." Vietnam is a great place to invest right now because it has a lot of natural resources, a lot of people, and a good business and investment environment. This is a great chance for international investors who are looking for ways to help economic integration grow.
Xuan Cuong - Hien Chau
Related news
- Hanoi receives two million visitors during the four-day National Day holidays
- Multiple MoUs signed in Da Nang to boost semiconductor development
- UNDP Resident Representative hails Vietnam as an emerging economic powerhouse
- How the UAE Transformed from Oil Wealth to AI Leadership?
- Success in business is always a human story
- Mr. Le Viet Thang, CEO of 1Office: "Don’t use old solutions for new ai challenges"
- VinFast: a strategic pivot amid the green industry storm?
- 127 high-value projects post-merger: Ho Chi Minh City rolls out the red carpet for strategic investors
- Pakistani Ambassador to Vietnam: “Peace and unity are the strength to build the future.”
- Vietnam's Semiconductor Leap: Five Strategic Policies to Reach 2027 Goal
- What’s Vietnam’s game plan as President Trump pressures the Fed?
- SK Innovation and HD Hyundai (South Korea) step up cooperation with Khánh Hòa Province (Vietnam)
- Quang Tri attracts $96.5 mln in new projects in July
- A trade fair organizer surprises by joining the ranks of top-earning listed companies
- HDBank secures USD 215 million syndicated loan from JICA, SMBC, and FinDev Canada
- Samsung Electronics Vietnam inaugurates its first rooftop solar project at Bac Ninh Factory
- Promoting market development for science and technology products
- Sao Mai Group’s pangasius export segment embraces new opportunities
- Energy transition in Vietnam: Opportunities and challenges from coal power to renewables
- Renewable energy: Steering in the right direction of the times
Đọc thêm Entrepreneur
The Super Connector’s Playbook: The art of building soft power in the age of connection
In an era where technology is merely a tool, speed is no longer the ultimate edge, and attention has become the scarcest asset. Extraordinary success belongs not to those who are the smartest, but to those who are the most trusted.
The move of a Chinese businesswoman into Vietnam’s snack market
Recognizing Vietnam’s market potential, Chinese entrepreneur Liu Gengyan aims to develop a professional and distinctive snack store chain in the country.
Who are the two mysterious female tycoons holding 52 million HQC shares?
Two female tycoons have emerged as major shareholders of Hoang Quan Consulting-Trading-Service Real Estate Corporation (HQC), holding a combined 52 million shares, with investments totaling hundreds of billions of VND.
Young entrepreneur Lisa Phan: When you dream and act, nothing is impossible
Lisa Phan believes that a company’s success comes not only from good products and services but also from the way people treat one another.
Chopin: The magical piano – Touching the heart and emotions of the audience
THE YEAR 2024 MARKED THE RETURN OF PIANIST NGUYỄN VIỆT TRUNG WITH A SERIES OF REMARKABLE PERFORMANCES.
Request to thoroughly resolve real estate issues and avoid "criminalization"
The National Assembly requests a thorough resolution of real estate projects entangled with legal issues, avoiding the "criminalization" of economic and civil relations, and clarifying "no legalization of violations."
‘'Bầu Đức'’ and the banana revolution at Hoang Anh Gia Lai
Amid economic challenges, Hoang Anh Gia Lai (HAGL) has staged a strong comeback under the leadership of "Bầu Đức", thanks to banana cultivation.
VINASME Championship SHB Cup 2024 Golf Tournament: Business leaders shine with elite swings
The VINASME Championship SHB Cup 2024 concluded with beautiful memories and success beyond expectations, becoming one of the most memorable golf events of this autumn season.
Daughter of Masan Chairman Nguyễn Đăng Quang plans to purchase 10 million MSN shares
The Vietnamese stock market is abuzz as Nguyễn Yến Linh, daughter of Masan Chairman Nguyễn Đăng Quang, announced her plan to buy 10 million MSN shares between October 29 and November 18, 2024.
Appointing the Chairman of Vina Oils International Joint Stock Company as the New Vice Chairman of the Asia Business Development Research Center
Nguyễn Thị Hà, Chairman of Vina Oils International Joint Stock Company, has officially been appointed as the Vice Chairman of the Asia Business Development Research Center.