Journalism plays a critical role in ensuring transparency in the real estate market
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- Business
- 10:31 28/06/2024
DNHN - With transparency, honesty, and professionalism, journalism has significantly contributed to a more transparent and stable real estate market.

Journalism as a reliable and authoritative source
Currently, journalism serves as a reliable and authoritative source of information for consumers and investors. Newspapers, websites, and other media outlets provide information on prices, projects, policies, and legal issues related to the real estate market. They also analyze and evaluate this information to help readers better understand the market situation and make informed decisions.
In addition, journalism plays a crucial role in uncovering and exposing violations and corruption in the real estate sector. Through investigative reporting, the media can access information about legal violations, fraud, and corruption in real estate transactions. This shines a public light on these issues, creating pressure for authorities to take action and improve market transparency.
Therefore, journalism can act as a "gatekeeper" in promoting policies and reforms related to the real estate market. By publishing articles, analyses, and commentary on relevant issues, journalism can highlight important concerns, raise questions, and demand transparency and accountability from regulatory agencies and businesses. This can create pressure to drive change and improve processes and regulations in the real estate industry.
Furthermore, journalism can play a role in educating and raising public awareness about their rights and obligations when participating in the real estate market. By providing information and guidance to consumers and investors on processes, regulations, and other important aspects of the market, journalism helps people understand their rights and how to protect themselves during real estate transactions and investments.
Journalism enriches real estate market information and data
In recent times, journalism has consistently accompanied the process of contributing to the draft Land Law, Real Estate Business Law, and Housing Law. Through online platforms, as well as seminars and discussions, numerous opinions from organizations, experts, scientists, managers, the business community, and the Vietnamese population both domestically and abroad have been directly or indirectly contributed to the government.
When these important laws come into effect in the near future, journalism will continue to collaborate closely with functional agencies and experts, providing timely information on the new legal frameworks, helping the public and investors stay informed.
Moreover, journalism strongly influences investor psychology and behavior, potentially creating or promoting trends.

Dr. Nguyen Van Dinh, Vice President of the Vietnam Real Estate Association and President of the Real Estate Brokerage Association, emphasized that to maximize journalism's role in positively contributing to the market's healthy development, media agencies need to "respect the truth" and reflect market issues honestly. They should avoid sensationalism or "clickbait" that causes public panic. Information must be updated regularly, ensuring timeliness and covering multiple perspectives to provide readers with a well-rounded understanding of issues.
"Additionally, there should be a strong push to promote and encourage market participants to positively engage in activities aligned with government direction and legal compliance," Dr. Dinh shared.
He also noted that media agencies should actively explore and reflect information from various quality and authoritative sources (state management agencies, experts in various fields, businesses, customers, investors) to enrich information and data related to the real estate market.
Nhan Ha Phan
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