GBA Oktoberfest 2024: Southeast Asia's largest beer festival returns to Hanoi, Danang and Ho Chi Minh City

DNHN - The GBA Oktoberfest will officially return in September and October, celebrating German cuisine, craft beer, and vibrant traditions.

The GBA Oktoberfest will officially return in September and October, celebrating German cuisine, craft beer, and vibrant traditions. Following the resounding success of last year’s festival, which attracted over 10,500 attendees and served 20,000 liters of beer, GBA Oktoberfest has established itself as the largest beer festival in Southeast Asia. From Hanoi to Da Nang and Ho Chi Minh City, the festival will continue to foster Vietnamese-German friendship in a joyful atmosphere filled with memorable experiences.

GBA Oktoberfest is the biggest annual cultural festival held in Vietnam, co-hosted by the German Businesses Association (GBA), the Delegation of German Industry and Commerce in Vietnam (AHK Vietnam), together with JW Marriott Hotel Hanoi, under the patronage of the Embassy of the Federal Republic of Germany in Hanoi, and German Consulate General in Ho Chi Minh City.

Over 30 years, "GBA Oktoberfest" has become an annual event to bring the unique German cultural and traditional experiences closer to the Vietnamese people. In addition to that, the festival has created a bridge for promoting the Vietnam-Germany strategic partnership.

The festival will continue delivering the lively carnival atmosphere of Bavaria with explosive moments from the famous band O'zapft from Germany and Austria. In addition, traditional German dishes are prepared by the German chef, along with a wide selection of premium German craft beers and other non-alcoholic beverages. Endless food and free-flowing drinks will be served throughout the night of the festival. This year, the lucky draw will bring unprecedented attractive prizes to all attendees.

GBA Oktoberfest 2024 promises to bring an outstanding German cultural festival season with many interesting and unmissable experiences!

Torben Minko – Vice-Chairman of the German Business Association (GBA) stated:“2025 will mark 50 years of diplomatic ties between Viet Nam and the Federal Republic of Germany. The bilateral strategic partnership has been deepened in all fields among which cultural, economic, trade and investment co-operation are important pillars. Over the years, the festival has been not only a cultural event but also an opportunity for businesses and organizations from Germany and Vietnam to explore new potentials in various fields. We also have continuously worked on upgrading the authentic setting of our Oktoberfest and spread a unique German culture across the country. We are looking forward to celebrating the German Vietnamese friendship with you at the GBA Oktoberfest this year in Hanoi, Danang and Ho Chi Minh City.”

Peter Kompalla – Chief Representative of the Delegation of the German Industry and Commerce in Vietnam (AHK Vietnam) shared: “We are thrilled to invite you to the GBA Oktoberfest Vietnam – one of the most anticipated events of the year in Vietnam, renowned for its celebration of cultural exchange between Germany and Vietnam, beyond just the business context. This event brings together the German, Vietnamese, and international business communities to celebrate with colleagues, partners, and friends. We wish all our guests an exceptional experience this year, filled with countless unforgettable moments of joy. We are convinced that the GBA Oktoberfest will once again provide the perfect platform to forge new friendships and partnerships!”

Mr. Lauro Hildebrandt - Food and Beverage Director of the JW Marriott Hotel Hanoi affirmed: ‘Oktoberfest is one of the most exciting annual events in Vietnam with authentic German beer, traditional food, vibrant music, and entertainment. Following the success in previous years, JW Marriott Hotel Hanoi is pleased to continue their partnership with the German Business Association in Vietnam (GBA) and the German Chamber of Commerce and Industry in Vietnam (AHK Vietnam) to bring you the true cultural German essence of this annual festival. Oktoberfest will be held from September 26, 27 and 28, 2024. Join us for this special event, with a great atmosphere creating those fun moments with friends and colleagues.”

Anh Nguyen